Author: Richard

3D printing? Surely that is the stuff of science fiction and top secret research and development experiment using equipment that costs millions? Not any more – 2017 really looks like the year that the 3D printer has entered the mainstream and is becoming the must-have gadget that will soon be a common feature in every home and business. With a wide variety of cheap 3d printers available for under $1,000, the technology really is there for everyone. So what is all the hype about, and can a few hundred dollars of investment really bring benefits to your business? Let’s take a…

When one of the first beauty box startups, Birchbox, started expanding from having only eight employees back in 2010 to having more than 300 only four years later, its founders knew a huge amount of optimization had to be done in every aspect of their business. From standardizing tasks, hiring and specializing employees, to finding better logistics, stock, and shipping solutions. This startup went through iteration upon iteration of optimization in order to achieve efficiency on all levels. This enabled Birchbox to cut overhead costs and remain sustainable, despite the huge and dangerous growth they experienced. Today, companies have a…

With few exceptions most businesses nowadays try to ensure that their domain name is the same as their business name. As such if you’re starting a new business it makes sense to look for a name that is available as a domain too, so you can immediately snap it up and use it for your website. It goes without saying that any business would want to focus on strengthening their brand – which is why it is important that the name you choose for your business and domain is brandable to begin with. In particular, it should meet the following…

If, like a lot of people, you set up a website some years ago you may be a bit worried that it isn’t a responsive website. You are certainly right to be concerned because more and more people are accessing the web using their smartphone. If they are going onto a website that isn’t responsive, they will struggle to navigate around the screen, or across the separate pages and it can make simple actions like opening a link an absolute nightmare. Not even your previously satisfied customers will want to put up with a website that they struggle to use.…

When the Wright Brothers were busy inventing airplanes, they would have been blown away if you told them that one day, not only would their new way of traveling be routine, but that passengers would use these little hand-held computers on the planes to communicate with people on the ground. After years of being unable to use our smartphones on an airplane and having to rely on those spendy phones that attach to the seats in front of us to make a call — if they were even available — we are now able to use our smartphones during flights.…

Intro Video has become king of all online content. From individuals growing into overnight YouTube superstars and startups looking to conquer markets to established brands looking to reach consumers worldwide, video is the fastest way of delivering a message to target audiences. It’s easy, fast for consumption and readily available. But crafting attention-grabbing video isn’t quite as fast and easy. After hitting play, it takes the average viewer just a second or two to decide whether they’ll keep watching. Putting together a video intro that won’t have viewers rolling their eyes and watching the “You can close this ad in…

Knowing when to move your website to a new domain can be tough. You’re already dealing with so many other activities and concerns in your day to day operations. This is just one more details that you somehow need to find the time to deal with – or is it? As it turns out, knowing when to move your domain to a new location involves a lot more than just refusing to agree to a fee upgrade when your current agreement expires. There are a great many reasons for why you should consider making the move. If the quality of…

Today every business needs to have a website in order to stay in competition with the other competitors in the market. While it’s easy to pick a domain name and register it, the actual design on the website is something that you should pay a lot of attention to because that’s what the customer sees and if it’s not appealing it could cost you a sale. If you’re starting a website and what you need to do in order to make sure it stands out and appeals to the masses then here are a few handy tips that you should…

The online world has steadily been moving from hard disks and in-house servers into the ever-growing cloud. In terms of storage, maintenance, and even security, for most businesses this is a good thing. However, the cloud rings a whole new set of issues and practices that users and companies need to adapt to. Imagine the following scenario, one more usual and more preventable than we might think. A company scales cloud technology and software services over months or years to grow its business. One day and without warning, C-level executives in charge of operations and IT get a call from…

For students, writing a custom term paper is an important part of their academic requirements. With the immense workload that is involved in handling a lot of assignments, it is common for students to get overwhelmed by the whole process and some even turn to seek help from paper writing service. For such students, having a straightforward guide with the essential skills to develop a great custom term paper can help them stay focused in their writing process and produce a successful paper. The term paper will revolve around the act of providing support to your point of view in…

Deciding to pursue a career in the public administration sector is often seen as a very worthy cause, and though the job can sometimes have its critics – as with any publically minded position – knowing that you are making a difference for many people in your community, city, or state can be a big influence in that choice.  What is the public administration sector? Public administration covers such a wide range of roles that it is difficult pinpointing exactly what the sector involves, but on a very general level, it is the management or analysis of the way that…

Setting up a website can be made easier if you follow some of the basic principles involved. From using reviews to help select the best web host, to using an infographic to help you decide the best place to position your content, never look a website gift horse in the mouth. There are many experts who have tried and tested every possible way to position content and have tracked the success outputs over long periods. This is one of the reasons we can share this fantastic infographic 25 features every online business must have in 2017. So as well as…

The surge in group call usage was obvious last year. Companies like Facebook and Slack have added video calling for groups onto their services. The trend indicates another move away from traditional communication styles. In the past, you had to know someone’s number before you could send a text or make a call. These days, you can do so much more than send an SMS message. You can send images and files, videos and stickers and with third party apps, even send money. Your SMS-sending phone has turned into a mini-computer in your pocket. And with the addition of another…

As a rule of thumb every page on a website should have a specific purpose. In many cases that purpose is tied to the call to action that will encourage visitors to fulfill the objective – such as making a purchase, joining an email list, or anything else for that matter. Though they might seem unrelated at first, your web design and call to action are actually inextricably linked. In many ways the call to action is the central element of the web design, and relies on it to be effective. To make sure that is the case, there are…