Connection Café: Google Grants: Driving Relevant New Traffic for Free

	Google Grants: Driving Relevant New Traffic for Free
	Posted by at Aug 04, 2008 05:00 PM CDT Categories: Nonprofit Trends

I'm often amazed how many non-profits either don't know about, or haven't spent the time applying for, a Google Grant.

Simply put, your organization is eligible for $10,000 a month in free Google Adwords spend if you:

Are a 501(c)(3)
Have a website
Do not have a religious or political focus

Let's look at that $10,000 in practical traffic terms. Given a competitive space and the maximum $1 bid, this works out to a minimum of 10,000 new, targeted visitors per month. Say your space is bit less competitive, and you can bring your bids down to $.50, that's 20,000 new faces arriving at your website each month. Start focusing on making your site relevant to the broader and negative search terms, and further down come your bids. That $10,000 a month starts to stretch into the 1,000 visitors-a-day neighborhood.

Now, none of this is rocket science, but many non-profits never get the ball rolling on this great SEM opportunity. Either they feel that they don't have enough AdWord expertise in-house, or they simply don't know that the program exists. Well, at the risk of sounding like the nice man below, THIS IS FREE MONEY to build your website traffic.

Google Grants