A Twitter success story (as if you needed one) |
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My colleague and friend, Peter Genuardi, once posted on this very blog about why you shouldn’t have a Twitter strategy, and while I think even Peter would take some of that back now, I wanted to present this one proof that Twitter can work for you.
The Blood Center of Central Texas recently benefited from a “tweet-up.” What is a tweet-up, you ask? Don’t feel bad. I had to ask too. David Neff, Director of Web and Interactive Strategy American Cancer Society - Austin Corporate Office, was the force behind the tweet-up and here is how he answered my question. “You broadcast on Twitter that you wanted people to meet at the Blood Center at a certain day and time and then linking them to a sign up form so the Blood and Tissue center knew we were coming.”
The tweet-up was a success, and David has video to prove it. He has graciously allowed us to show his video here.
As you can see, the Twitter crowd was paying attention and showed up.
Now, it isn’t as easy as it seems to accomplish this. One would have to have a decent “following” in Twitter to reach enough people. That means you have to spend some time developing your profile in Twitter and amass followers. My recent post highlighting Danielle Brigida’s tips for developing a profile on Digg contains some useful advice that applies to Twitter as well.
If you have examples of Twitter success stories, feel free to share them here.
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