Gone are the days where law firms only advertised on mainstream media to get new clients. TV advertisements, newspaper ad listings, and even billboards are no longer the only way to attract new clientele. Since the emergence of the internet and social media, law firms can reach more people for a fraction of the cost.
The other way in which law firms gain new clients is through referrals, which are made easier through online reviews and testimonials from satisfied customers. Having a digital marketing strategy that uses local search engine optimization practices is the best way to increase your local online presence. Convert visitors to clients with the help of a reputable digital marketing firm.
Why Should You Use Local Search Optimization on Your Law Website?
Since most law firms offer specialized services and work out of brick and mortar offices, they need to target clients who live near them. Your firm’s website needs to be visible in searches, up to 61% of the people that are searching for local businesses are likely to call and enquire about the service. Read on to learn more about why you should use Local Search Optimization on your law firm’s website.
1. You Gain Local Clients Because of Targeted Marketing
We already know there are people interested in legal services in your area. What we want is for these potential customers to find your website by incorporating local SEO practices into your web presence. With keyword rich quality content, relevant traffic will be directed to your website. Once you have the traffic, the contents of your website will help convert leads to potential clients.
They will review what you offer and if it best suits their legal needs. They will determine if you are qualified and if you have experience with the services they need. Most importantly, they will look through testimonials on your page to see if you are credible and reliable.
2. Local Searches Increase Your Website Authority and Credibility
Law firm websites that utilize local searches well will more often than not make it to the top page of search engines, increasing their authority in the eyes of potential clients. The more traffic your website generates, the higher the search engine algorithm will place your website.
In addition to being on the top page, clients look for important information, such as location, contact information, opening hours, and testimonials. This helps your website look more professional and earns you trust from people searching for legal services.
The way you respond to negative reviews on your website will also determine if people will reach out for your services. Be sure to respond promptly and politely to clients, as this can impact your business positively or negatively.
3. Your Website Will Be Featured on Google’s Map Pack
Google is the most used search engine in the world right now, and that’s where you want your website to be if you are to attract new leads. Suppose your page is featured on Google’s first page with google map directions to where your law firm is; this increases the chances of people finding your services over a competitor.
With Google maps visibility, not only does the client get directions to your location but also important information about your business and other nearby businesses. In addition, it gives a general sense of what to expect if they visit your premises.
Ensure Your Website Is Optimized for Local Searches
The benefits of having your website ranking at the top of search engines cannot be overstated. You might understand why a local search is important for law firm websites and why you need to implement the practices on your website, but you have to realize that your competition is also doing this.
Allow a professional to handle your digital marketing needs so you can focus on your practice. They can guide you through the process and help you do what’s required to take your business to the next level.