Social media has become an integral part of marketing in the 21st century, providing businesses with an effective way to engage with both prospective and existing customers.

Many companies use external agencies to manage their digital output and there are certainly numerous benefits in adopting this approach.

However, from a social media perspective it often pays dividends to keep this in-house, particularly in sectors where extensive knowledge of the firm’s products and services is needed.

That ethos certainly applies to the gaming industry, so read on as we provide our top tips for successfully marketing an online bingo site.

Pick Your Platforms Wisely

Although there are lots of different social media platforms to choose from, it doesn’t naturally follow that you have to utilise all of them.

For instance, if you are trying to encourage people to play online bingo on 888 Ladies, it would probably be prudent to take a closer look at Facebook and Twitter.

Sites such as LinkedIn and Instagram are also well worth considering, so take time to test out each platform to see which works best for your brand.

It is much more sensible to concentrate your focus on a couple of social platforms, rather than try to spread your content and resources too thinly.

Formulate a Content Calendar

In order to manage social media well, you need a good mix of informative content mixed with marketing messages designed to promote your company’s goods and services.

Creating a monthly content calendar will allow you to get the blend right and ensure that your customers remain engaged with your brand.

Customer focused content should form an integral part of your content, as this helps to make people feel like the money that they spend with your firm is appreciated.

For bingo sites, guides on how to play the different games along with details of bonuses and promotions are great ways to increase social engagement.

Use Content Scheduling Tools

Social media can be a time-consuming business, particularly with regards to marketing content that needs to be posted on a regular basis.

Management tools such as Tweetdeck and Hootsuite offer an excellent solution, allowing users to pre-schedule content well in advance.

Utilising these services will not only help to save time, but also provides your business with in-depth audience insights that can be used to tailor future content towards.

Content scheduling tools take the hassle out of social media management, giving you the space to focus on the real-time moments occurring within your industry.

Get to Know Your Audience 

All social media platforms provide users with analytical reports that they can use to gain a deeper understanding of their customers.

Creating a vibrant social media presence is not easy and people will soon stop engaging with your brand if you fail to live up to their expectations.

Information about the demographics of your audience can be invaluable on social, giving you the tools to ensure that all your content is hitting the right notes.

Once people have taken the decision to follow or like your page, it is essential to ensure that you repeatedly give them reasons to stay along for the ride.

Take Inspiration from Elsewhere

The phrase ‘imitation is the sincerest form of flattery’ is often dished out as a criticism to people or businesses who are unable to come up with their own ideas.

However, there is nothing wrong with monitoring what other gaming companies are doing on social and adapting some of their concepts to fit into your firm’s output.

It is also advisable to keep an eye on brands form other sectors who shine on social and incorporating their best ideas into your content.

Adding your own ideas into the mix should hopefully contribute to an all-round social media strategy that other businesses then start to aspire to.

Social Media & Online Bingo – The Final Word

Social media is firmly established as a key marketing tool for businesses and it appears set to maintain that status for many years to come.

For online bingo operators it can be the path to building up an industry-leading brand and should undoubtedly be utilised to its fullest extent.

Richard is an experienced tech journalist and blogger who is passionate about new and emerging technologies. He provides insightful and engaging content for Connection Cafe and is committed to staying up-to-date on the latest trends and developments.