• About Us
  • Advertise
  • Write For Us
  • Amazon Disclosure
  • Contact Us
Tech News, Magazine & Review WordPress Theme 2017
  • Small Business
    • Biz Tech
    • Marketing
    • Sales
  • IoT
  • BYOD
  • IT
    • Big Data
  • Security
  • Software
  • Internet
    • Web Apps
    • Social Media
  • Mobile
    • Android
    • iOS
  • Gaming
  • Other
    • Gadgets
    • Blogging
    • VOIP
No Result
View All Result
  • Small Business
    • Biz Tech
    • Marketing
    • Sales
  • IoT
  • BYOD
  • IT
    • Big Data
  • Security
  • Software
  • Internet
    • Web Apps
    • Social Media
  • Mobile
    • Android
    • iOS
  • Gaming
  • Other
    • Gadgets
    • Blogging
    • VOIP
No Result
View All Result
Connection Cafe
No Result
View All Result
Home Tips & Tricks

5 Ways You Are Killing Your Own Web Traffic

Richard by Richard
January 2, 2018
Share on FacebookShare on Twitter

Technology develops so swiftly today that it is nearly impossible to keep up with every change and development. Therefore it is critical that you don’t simply let your aging efforts to set up your website become stale. Because we have become so reliant on our web presence for our businesses, we must be vigilant in ensuring we don’t kill our traffic and therefore potential customers. Because knowing is the first step towards help, here are five ways you may be killing your own web traffic.

1. Overly Reliant On Software

Most people use WordPress for their websites. Within WordPress there are “plugins” and other hosting services like Squarespace and Shopify have similar type applications. Some of the most commonly used plugins are designed to “optimize” your content.

This is an attempt to signal that the words you use create the signals you want to search engines. These plugins and other supportive software are fine tools, but they are no substitute for a real SEO campaign.

Real SEO campaigns include link building from external sites to your site, keyword optimization and internal links. Only keyword optimization is improved by this software. People often think because they have activated these plugins and follow their guidance, they have optimized their site and will be found in search engine results. This is not true and fails to understand the complexity of SEO.

2. Dead Links

When sites grow, they often have broken internal links. If those broken links are attracting search engine results, people might be finding pages that no longer exist. This can drive searchers to other sites.

When they don’t find your site due to broken links, you might be driving potential customers into the waiting site of your competitors. These broken links can be discovered and fixed, so don’t let them linger in hyperspace, costing you traffic and revenue.

3. Stale Content

People get frustrated when they are looking for something and what they find hasn’t been updated or doesn’t reflect new information and innovation. The best way to avoid this is to have a blog on your site and keep the content fresh.

By doing this, your site will increase its subject relevance, make your site easier to find in searches and position you as an authority. When you don’t your site simply looks like a cash register. Continuously update your content and provide new posts that keep visitors coming back. If you don’t update your content, they have no reason to return.

4. Lists

Take every opportunity to get people to sign up for notifications. Direct email is still the most effective way to communicate with potential customers. It is targeted because the list is created by engaging from desire. Therefore, the emails sent out get read and absorbed.

This is still more effective than using Facebook or Twitter. People are using social media more and more, but have developed blind spots for business outreach. Email lists, however, get people to read your messages.

Email lists also allow you to create subgroups so you can refine your message. An email designed for one product isn’t necessary right for another. By creating specialized lists, you can better target your audience and ensure the best results. Email also allows you to schedule your emails so they can be sent out automatically, reducing your own work.

5. Social Media

Most of us use social media, but are you using social media to promote your site? Are you using your site to promote your social media? These things are promotional tools that must be leveraged to expand awareness of each other. Reference your site, articles and topics on your social media to gain traffic, but keep the 80/20 rule in mind.

The rule is eighty percent of your social media engagement should be non-promotional. Twenty percent should be promotional. When this ratio is respected, people are more receptive to your promotional message, because you aren’t merely broadcasting self-serving messages.

Also, cross platforms. When you Tweet a message, duplicate that on Facebook, Linkedin etc. Most people have different followings across their social media profiles. Make sure you give each group the opportunity to see your message. Sometimes this is as easy as clicking a button. Blog posts often have shortcuts to share to various social media platforms. You can link your Facebook and Twitter to reduce duplication effort.

Ultimately, your site needs traffic. It is important to build that traffic, but your efforts to build traffic shouldn’t be one step forward one step back. If you aren’t looking out for resistant forces to your site, you could be undermining your efforts. Make sure you are not killing your traffic as you work to grow it. These five tips can help those efforts.

Richard

Richard

Related Posts

Tips & Tricks

How To Effectively Run A Newsletter – A Quick Guide

October 30, 2020
Tips & Tricks

What to Consider While Buying a Colour Photocopier

October 26, 2020
Tips & Tricks

Wondershare Mockitt-The Best Prototyping Tool

October 19, 2020
Tips & Tricks

The Perks of Inventory Management Software for Healthcare

October 17, 2020
Next Post

2 Crucial Tips To Remember When Editing Your Pdf File Using An Editor

Recommended

iProVPN Review 

February 25, 2021

10 Email Campaign Mistakes and How to Avoid Them

February 24, 2021

Categories

Trending

Rory Brown, Managing Partner of Nicklaus Brown & Co., Talks How AI is Redefining the Virtual Bank Market

October 3, 2019

Henry Todd Stella Describes 5 Best Travel Destinations For New Year’s Eve Celebration

October 31, 2019

How Does Pay-Per-Click (PPC) Advertising Work? WNY Holdings, LLC Explains

October 14, 2019
no wifi games

100+ Best Games without WiFi for Android and iOS

May 6, 2019

Everything You Need To Know About The Hoverwatch Tracker

May 26, 2018

Top 5 Reasons Why Online Gaming Has Become Popular

May 31, 2018

Fonemonitor Lets You Track iPhone And Android, Easily And Stealthily Like Never Before

August 25, 2018

New York Fitness Coach Larry Greenfield Shares 5 Ways to Add Variety to Your Runs

July 24, 2020

How To Unlock LG Stylo 3 Plus For Any Network

July 31, 2017

About

Connection Cafe

Connection Cafe is starting to be the leading voice in the field of new and emerging technologies and digital media.

Categories

Twitter Feed

Recent News

iProVPN Review 

February 25, 2021

10 Email Campaign Mistakes and How to Avoid Them

February 24, 2021

5 Reasons To Choose Mobile Casinos Over Land-Based Casino

February 25, 2021
  • About Us
  • Advertise
  • Write For Us
  • Amazon Disclosure
  • Contact Us

© 2019 ConnectionCafe -

No Result
View All Result

© 2019 ConnectionCafe -