If you have a new business idea, you should prioritize sales and promotion right now. You have to build the base. 

Where do you start? What technological tools should you have in your arsenal?

Based on my experience, here are five sales tools you need to seriously consider. 


Freshsales is an automation tool, helping your salespeople save a lot of time. By automating as much as possible, you’re able to focus on the other important parts of your new business.

Here’s what this tool can do for you:

  • Send personalized emails in bulk
  • Make one-click phone calls
  • Categorizes people based on the pages they frequent
  • Trendline reports
  • Sales activity reports
  • In-depth analytics
  • 360-degree customer view
  • A visual sales pipeline 
  • Prioritized email inbox

You can get a free “Sprout” plan, and you can also upgrade to the “Blossom” plan, which is $12 per user per month. 

HubSpot Sales

Regardless of how young your business is, you need an efficient sales process. And HubSpot Sales delivers that to you.

You don’t need to know any coding to use their ecommerce software. And it also automates a lot of tasks to help you save time.

Here’s what HubSpot Sales offers:

  • Notifies you when your prospect opens your email, clicks a link, etc.
  • Pipeline management
  • Custom reports
  • Report templates
  • Sales automation
  • Gmail and Outlook integration
  • Inbox profiles

This software  won the Best Sales Software award in 2019, so it’s worth looking into. You can sign up for the free plan, but you can get extra features for $50 per user per month on the Pro plan.


Pipedrive is another tool that helps your sales pipeline run smoothly. It’s all about helping you be more productive. 

Here’s What It Lets You Do: 

  • Set admin roles
  • Customize it to your business needs
  • Work on a strong and reliable API
  • View contact history
  • Use goal-setting tools
  • Get detailed reporting

This tool is focused on giving you the big picture, allowing you to tracks deals in progress. 

There’s a 30-day free trial and then you can sign up for $10 per user per month on the Silver plan. 

Revel Systems POS

Revel Systems POS is a point-of-sale app, but it’s also much more than that. It has features that run POS processes, gauge customer experience, make admin tasks easier, and helps you manage your finances. 

The most notable features include:

  • Get instant data on sales, inventory, and workforce
  • Items in low stock are listed in red
  • Purchase order management
  • Track customers’ purchase history
  • And more…

Test it out with a free trial and if you like it then you can get the full version for $99 a month. 

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium account that lets you find the exact type of people you want. You can find new customers, partners, or potential investors. 

And you can find these people quickly and in bulk.

The feature that lets you do this is the Advanced Search tool. Using its many search filters, you can get very specific search results.

The Filters Include:

  • Job title
  • Company
  • Industry
  • Location
  • Employment history
  • Your products and services
  • Keywords
  • And many more…

You can use a LinkedIn email finder to export your leads’ names and email addresses. Then you can launch a cold email campaign. 

What else is there to to help you with your business?


While USPhonebook is primarily an online phone directory service, it can still provide some benefits for sales and lead generation. Here are a few features and ways USPhonebook can support your sales efforts:

Contact Information: USPhonebook allows you to search for individuals or businesses and access their contact information, including phone numbers, addresses, and email addresses. Having accurate and up-to-date contact details can be crucial for reaching out to potential leads and initiating sales conversations.

Lead Generation: By utilizing USPhonebook’s search functionality, you can identify potential leads based on specific criteria such as location, industry, or company. This can help you build a targeted list of prospects to focus your sales efforts on.

Cold Calling: With access to phone numbers through USPhonebook, you can initiate cold calling campaigns to connect with potential customers. Cold calling can be an effective strategy to introduce your business, pitch your products or services, and generate sales opportunities.

Research and Background Information: USPhonebook can provide additional details about individuals or businesses, such as employment history, affiliations, or previous addresses. This information can assist you in conducting research and gaining insights about your prospects before engaging with them, enabling you to tailor your sales approach accordingly.

Targeted Marketing Campaigns: By using the contact information from USPhonebook, you can create targeted marketing campaigns. Whether it’s sending personalized emails, direct mailers, or SMS messages, having accurate contact details allows you to reach your intended audience and increase the chances of generating leads and driving sales.

Data Enrichment: USPhonebook can serve as a data enrichment tool, helping you fill in missing information in your existing lead database. By cross-referencing your leads with the directory, you can update and enhance your contact records, ensuring that you have the most complete and accurate information for effective sales and marketing activities.

Competitive Analysis: Apart from finding potential leads, USPhonebook can also be used to gather information about competitors. By searching for businesses in your industry, you can gain insights into their contact details, organizational structure, and more. This information can help you understand your competitive landscape and devise strategies to differentiate your offerings and win customers.

While USPhonebook may not provide the advanced automation and analytics features of dedicated sales tools, it can still be a valuable resource for acquiring contact information, conducting targeted outreach, and enhancing your lead generation efforts. It is important to note that the availability and accuracy of information may vary, and it’s always recommended to verify the data through additional sources for reliability.


In today’s competitive business landscape, having the right sales tools can make a significant difference in driving sales and promoting your new business.

The five sales tools mentioned earlier, including Freshsales, HubSpot Sales, Pipedrive, Revel Systems POS, and LinkedIn Sales Navigator, offer a range of features to streamline your sales processes, automate tasks, and improve overall productivity. While each tool caters to different needs, they all contribute to building a solid foundation for your sales and promotional efforts. It’s essential to evaluate your specific requirements and consider which tools align best with your business objectives and budget.


Are these sales tools suitable for all types of businesses?

These sales tools can be beneficial for various types of businesses, ranging from startups to established enterprises. However, it’s important to assess your specific business needs and determine if the features and functionalities provided by these tools align with your requirements.

Are there free versions available for these tools?

Yes, several of the mentioned tools offer free plans or trial periods with limited features. It’s a good idea to start with the free versions to get a feel for the tool and then consider upgrading to a paid plan if it aligns with your business goals and provides additional functionalities that you require.

Can these tools be integrated with other existing software or platforms?

Many of these sales tools offer integrations with popular platforms and software such as CRM systems, email clients, and productivity tools. Integration capabilities vary for each tool, so it’s advisable to check the specific integrations offered by the tool you choose and ensure compatibility with your existing tech stack.

How can these tools help with lead generation?

These tools offer various features to support lead generation efforts, such as advanced search functionalities, lead tracking, contact management, and automation of outreach activities. They can help you identify and target potential leads, track their engagement, and streamline your lead nurturing process for better conversion rates.

What is the pricing range for these tools?

Pricing varies depending on the tool and the specific plan you choose. Some tools offer tiered pricing based on the features and the number of users, while others may have a fixed monthly fee. It’s recommended to visit the respective websites of these tools to get the most up-to-date pricing information.

Remember, while these sales tools can be valuable assets for your business, they should complement a well-rounded sales strategy that includes effective communication, relationship building, and understanding customer needs.

Richard is an experienced tech journalist and blogger who is passionate about new and emerging technologies. He provides insightful and engaging content for Connection Cafe and is committed to staying up-to-date on the latest trends and developments.