Listing your attorney profile in legal directories is among the top ways to establish an online presence. Lawyer directories place your database in front of people looking to hire lawyers. Purchasing listings under numerous legal directories improves your search engine visibility.
Are legal directories important for SEO? Legal directories and law firm SEO go hand in hand. By placing your law firm in reputable legal directories, you will increase domain authority and search ranking. This is because google views backlinks as a vote of confidence for your website, thus high ranking and more traffic.
Legal directories are designed to reach diverse clients and offer different values for law firms. Therefore, figuring out the best directory for you is not easy, especially if you are too busy with your clients.
If you are faced with difficulty making a choice, the tips below will help you select the best legal directory for you.
Factors to Consider In Selecting a Legal Directory
1. Exposure
The first thing you should ask is how much exposure you are going to get. For paid directories, the amount of exposure depends on how much you are paying.
If you are listed in the unlimited business category, you do not expect a lot of exposure because you are in the same class as your competitors.
Also, you will get more exposure if you buy listings from city or province-specific directories. Customers need to get services from a business in their area, even if they are purely online.
It might cost you more work with companies with websites per service area, but it is the only trusted way to get more traffic.
2. Quality of Their Website
The quality of their website says a lot about their listing services. You should look at the quality of the images, mobile accessibility, frequency of updating content, security of the website, and ease of navigation.
If their website standards do not meet your expectations, move on to the next name on your list.
3. Ask For Their Marketing Plan
Some directories have amazing websites, but no traffic. A quality website is a plus, but that is not all you should look for. Before paying for your listing, ask for their advertising plan. How are they going to reach your potential clients?
Since you are paying to be part of their website, you should get something for your money. If their plan and strategy are not clear and consistent, you should consider buying listings from another firm.
4. Quality Over Quantity
It is essential to consider who visits their website. The number of people who visit the website is not as crucial because the same person can visit the website 100 times in a day. They should be able to prove their actual visitors using analytical data.
If the legal directory is local, it will make sense if their visitors are from the local city and surrounding area.
5. Use Several Directories
For the best results, do not buy multiple listings from one company. This is because directories reach different audiences, and you will benefit more if you spread your listings. Promoting your law firm with different directories is not a waste of money.
Select a Legal Directory That Is Right for You
The search for the right legal directory is not easy, but with the tips above, you will select the right one. If you are too busy with your legal work, it will help if you hire a law firm SEO company to help you choose the right directory for your law firm.
