When it comes to marketing and promoting your business, knowing who to target can be difficult. When you take into account that Generation Z (those born between the mid-1990s and early 2000s) are said to have over $44 billion in buying power, with their real spending power closer to $200 billion when factoring in their influence on home and parent purchases, this demographic could be a real money-spinner for your company.
To appeal to Gen Z, you’re going to need to have effective tools in place, so here are 5 strategies that you can use when marketing to Generation Z.
Your Business Needs a Purpose
What makes Generation Z stand out is that they’re acutely aware of political, social-economic, and environmental problems that society faces today. Gen Z wants businesses to have a positive purpose that improves the planet in some way. This means that if your sole goal is to make tons of money, regardless of the damage and destruction left in its wake, you could run the risk of being shunned by Generation Z.
Promote Entrepreneurial Values
Generation Z has grown up in a world witnessing the recession, the fall of the housing market, as well as their parents losing jobs, meaning they’re all too aware that there is no such thing as a completely secure and stable job. Many of your target audience will have a keen interest in running their own business, so if you’re looking to bond with Gen Z, make sure that you promote entrepreneurial qualities such as determination, self-empowerment, and resilience.
Communication is Key
Just like with any generation you’re appealing to, possessing strong communication skills is a must if you expect to see any kind of traction in your business. Gen Z is less forgiving than other generations when it comes to bland sales tactics and attempts to manipulate consumers, so you’re going to need to know how to engage with your target demographic in a personal and relatable way. Using email list segmentation can be a great way to offer a more personalized experience to Gen Z, which will be based on their shopping preferences and habits.
Optimize Your Mobile Experience
With technology continually advancing, you will be hard-pressed to find a Gen Z-er without a smartphone. Surveys conducted by IBM state that 75% of Gen Z chose a smartphone or mobile phone as the device that they use the most, so there are various strategies that you can take such as ensuring your website is optimized for mobile.
Understand How Gen Z Use Social Media
In the modern world we live in, social media has truly made its mark on Gen Z. With billions of users from across the globe logging into platforms like Facebook each day, your first port of call should be to create a business page that can give you more of an insight into how Generation Z uses social media. If you’re struggling to get noticed by Gen Z, consider working with a company like the Generation Gurus who are experts when it comes to how to connect with Gen Z.
If Gen Z are the key demographic who you want to target, you’re going to need to take these strategies on board if you want to see results. Getting an understanding of their likes, dislikes, wants, and needs can make sure that you curate a marketing strategy that speaks to their hearts.