Nowadays, marketing takes place almost entirely online. A majority of e-commerce businesses use all aspects of the web—including social media, personal websites, blogs, and e-mail—to reach customers and market their brand. Utilizing a top e-commerce site to popularize and sell goods or services is critical to making a brand known.

If you are a part of an eCommerce company and want to learn ways to grow your business in the new year, you must focus on successful digital marketing. Creating digital marketing strategies that draw in new customers and make your existing customers become dedicated to your brand will help your business flourish. In order to focus on digital marketing strategies that actually work, here are our top 3 suggestions that will lead to success:

Use Social Media to Attract and Retain Customers

Both social media (YouTube, Pinterest, Slideshare) and social networks (Facebook, Twitter, LinkedIn) will play significant roles in expanding your customer base and marketing your brand. Using these sites and apps will accelerate your content and make it become discovered by customers you may not otherwise be able to directly reach. Repurposing social posts across a variety of platforms is a good place to start, as you can determine which channel your customers respond to the most.

Creating Loads of Content

In the realm of e-commerce, content is the new SEO. If you create content for blogs that is worthwhile and engaging, chances are Google will rank your e-commerce site higher, which will lead to more customers. While it is important to create lots of different types of content for various channels, like videos, articles, press releases, info graphics, and so forth, you will want to spend time making each piece of content great. Simply spamming customers with sub-par content won’t get you anywhere.

Use Email Marketing

A great way to make your social channels and content known is to utilize email marketing to your advantage. Many digital marketing sites offer organizational software that will help you create email lists to target specific audiences. This will give your digital marketing a personalized approach, and you won’t waste time contacting people who simply aren’t interested. Before creating a list, you should do some market research on the buying habits of your customers. Then, you can use the information you gather to create targeted lists that will speak to your buyer on an individualized level—depending if they are already a customer or a new lead.

By integrating the digital marketing strategies of social media outreach, content creation, and email blasts, e-commerce sites can approach a target market in a way that will lead to greater growth and success as a business.