• About Us
  • Advertise
  • Write For Us
  • Amazon Disclosure
  • Contact Us
Tech News, Magazine & Review WordPress Theme 2017
  • Small Business
    • Biz Tech
    • Marketing
    • Sales
  • IoT
  • BYOD
  • IT
    • Big Data
  • Security
  • Software
  • Internet
    • Web Apps
    • Social Media
  • Mobile
    • Android
    • iOS
  • Gaming
  • Other
    • Gadgets
    • Blogging
    • VOIP
No Result
View All Result
  • Small Business
    • Biz Tech
    • Marketing
    • Sales
  • IoT
  • BYOD
  • IT
    • Big Data
  • Security
  • Software
  • Internet
    • Web Apps
    • Social Media
  • Mobile
    • Android
    • iOS
  • Gaming
  • Other
    • Gadgets
    • Blogging
    • VOIP
No Result
View All Result
Connection Cafe
No Result
View All Result
Home Marketing

What Is Logo And Why Do You Need A Logo?

Richard by Richard
March 21, 2020
Share on FacebookShare on Twitter

The logo is an essential part of a strong brand strategy for any business, however, designing one that is representative of your brand and visually appealing requires a tactical approach and dedication.

You must strive to create a logo that is able to incorporate your entire brand and highlight the values ​​of your company without being too exhaustive and losing its visual appeal

What is a logo?

A logo is a combination of text and visual images that has two purposes. You tell people the name of the company and create a visual symbol that represents your business.

Some logos have a powerful symbolic association connected to the memory of people. For example, the golden bows of McDonald’s are so familiar that they no longer need the text “McDonald’s” for you to recognize that this symbol represents McDonald’s.

Why do I need a logo?

Having a professional and well-designed logo generates confidence.

If your logo seems designed in Microsoft Word, people will wonder how it will do the rest of your basic business products/services and there are many tools where you can get well-designed logo fast and free.

What should a good logo contain?

  1. Make the text part of your logo super clear and readable

What should a good logo contain? While many small businesses believe that their brand will be the next Coca Cola or McDonald’s, in reality, when you start creating your logo, one of the most important features is that the text of your company’s name is clear and easy to read from a distance. , as it may appear on the vehicle’s signage, building signage, signs or any other place where the logo can be seen from a distance.

  1. Use it consistently

create a logo – documentation when large global brands obtain a designed logo, they often prepare large brand documents (Brand Manual), dozens of pages deep. These brand manuals cover points such as:

  • Guidance on the different variations of the logo and where they should and should not be used.
  • Guidance on the modification of the logo and what should not be done with the logo.
  • What should and should not appear near the logo.
  • How the logo should appear in all kinds of different scenarios.

Although this level of documentation is excessive for most small business logos, these large brands understand that, if brands are inconsistent in the way their logo appears in different situations, it can be detrimental to trust. So be really consistent with the way your logo is used.

  1. Simple colors: think about the different situations in which you will use

different situations in which your logo will be used your logo can appear on screens, business cards, letterheads, drop-down banners, vehicles, store signage, product packaging, newspaper ads, just to name a few.

It is much more likely that the logos that have degraded colors, many fine details, many different colors or photographic content look quite different in these different situations because many of them use completely different printing technology and makes it difficult to match exactly the colors.

This is the reason why the most powerful brands in the world generally stick to a simple palette of less than 3 main colors. They also use solid colors instead of gradients.

  1. Have something visual/memorable

While it may take a few decades to become the next Coca Cola or McDonald’s, it’s a good idea to have something memorable about your logo.

Some companies do this by using interesting text or modifying part of the text in the logo so that it is not just a standard font.

Other companies do this by adding some kind of illustrated icon next to the text portion of the logo.

One useful aspect of having an icon is that you can also use the icon for yourself in some situations. For example, the Nike brand can appear with or without the Nike text.

Although originally Nike’s tic would have meant nothing if it did not appear next to the Nike text, a visual memory association has developed over time.

If you want a minimalist and elegant logo, just using a modern font with a touch of accent color is a good option.

Richard

Richard

Related Posts

Marketing

10 Email Campaign Mistakes and How to Avoid Them

February 24, 2021
Marketing

5 Winning Tactics for Twitter Marketing (Without Spending Any Money)

February 8, 2021
Marketing

What Is Business Marketing? 4 Vital Marketing Strategies You Must Consider

February 2, 2021
Marketing

Are You Guilty of These 10 Common Email Marketing Mistakes?

September 30, 2020
Next Post

Starting Your Own Data Analyst Consultancy - Killer Marketing Tips Worth Using

Recommended

Are Remote Workers More Vulnerable To Cyber Attacks?

March 5, 2021

Top 5 Sports Apps For Android And iOS

March 4, 2021

Categories

Trending

Rory Brown, Managing Partner of Nicklaus Brown & Co., Talks How AI is Redefining the Virtual Bank Market

October 3, 2019

Henry Todd Stella Describes 5 Best Travel Destinations For New Year’s Eve Celebration

October 31, 2019

How Does Pay-Per-Click (PPC) Advertising Work? WNY Holdings, LLC Explains

October 14, 2019
no wifi games

100+ Best Games without WiFi for Android and iOS

May 6, 2019

Everything You Need To Know About The Hoverwatch Tracker

May 26, 2018

Top 5 Reasons Why Online Gaming Has Become Popular

May 31, 2018

Fonemonitor Lets You Track iPhone And Android, Easily And Stealthily Like Never Before

August 25, 2018

New York Fitness Coach Larry Greenfield Shares 5 Ways to Add Variety to Your Runs

July 24, 2020

How To Unlock LG Stylo 3 Plus For Any Network

July 31, 2017

About

Connection Cafe

Connection Cafe is starting to be the leading voice in the field of new and emerging technologies and digital media.

Categories

Twitter Feed

Recent News

Are Remote Workers More Vulnerable To Cyber Attacks?

March 5, 2021

Top 5 Sports Apps For Android And iOS

March 4, 2021

Best Gift Ideas For Your Company

March 4, 2021
  • About Us
  • Advertise
  • Write For Us
  • Amazon Disclosure
  • Contact Us

© 2019 ConnectionCafe -

No Result
View All Result

© 2019 ConnectionCafe -