Deciding on the ideal career path can be a long and drawn-out process. Sometimes it even involves a few “practice” jobs and careers first before your path becomes clear. If you’ve spent time doing a little soul searching where education and training are concerned and decided that a data analyst consultancy company is the way to go, then there are all kinds of steps you’re going to need to take. Creating your own business will also come with a number of pitfalls and obstacles, which means being prepared is imperative to your success.
One of the most important aspects of the new company will be to think about your marketing plan. Your marketing plan is how you can reach out to potential new clients and slowly start to build your company. With marketing, there are all kinds of steps and techniques you can use, but some tend to be a bit more effective than others. Here are some killer marketing tips that you may find worth using as you embark on this new journey.
Make Your Credentials Well-Known
As you start to build your company and essentially your brand, it’s also very important you make your credentials well-known. What sort of educational background do you have that will reassure new clients that you know what you’re doing? Maybe you possess a degree through a respected school like Suffolk University, one that is known for its online MBA program with a business intelligence focus. This stream focuses on analytics and data, which is exactly the kind of thing you’d want potential clients to know about.
You can state your credentials on your webpage in an “About the Company” or “About Me” section and be sure to highlight things such as your degree, your experience, clients you’ve worked with, etc.
Be Very Clear on Who Your Target Audience Is
Before you can start to craft a robust marketing plan, you need to be very clear about who it is that you are trying to reach. Who is your target audience? From there, you can learn about their habits in order to tailor your marketing message and streams.
Stay On Message with All Marketing Efforts
It’s also extremely important that as you implement all different types of marketing techniques, you are careful to stay on message and stay consistent across all channels. Customers need to know what it is they are getting from you, no matter what marketing message they are looking at. An on-message consistent message also helps to create stability, making your business come across as more trustworthy.
A Healthy Dose of Online and Offline Efforts
While many may believe that the days of offline marketing and traditional marketing are over, the fact is that they still have a place today. For most companies, it’s not a one or the other approach. Rather, it is a healthy dose of both. Remember, your offline and online efforts will appeal to different people, so you will widen the net.
Track All Marketing Efforts
One big mistake that companies make, especially new start-ups, is to put into place all kinds of marketing strategies and then not track their results. How can you possibly tell what techniques are working and which aren’t? This is the information you’ll need to make adjustments and tweaks to your efforts, so you can get even better results.
Thinking You Can Do It All
Then there is the other common mistake that new business owners make, which is thinking they can do it all. While you may excel in data analytics, and may one day become an expert in your field, that doesn’t mean you are a marketing wizard. There is absolutely nothing wrong with recognizing you are out of your comfort zone and that you need help. Bringing in a marketing professional, even on a contract or temporary basis, can help to give your plan the life it needs to get off the ground and be successful.
Remember It Can be a Slow Road
Starting your own data analyst consultancy business is bound to be an exciting and also very stressful time in your life. You want the business to do well, you want to be respected in the field, and grow your list of clients. While a robust and effective marketing plan can help you to achieve all of this, remember that it can be a slow road so you need to be willing to put in the time and effort and stay consistent.