Making a connection with consumers is a bit harder than most new business owners realize. The modern business landscape is littered with competition, which can make it hard for a new startup to generate a buzz about the products and services they provide.

One of the best ways to connect with consumers is by providing them with an appealing and informative website. Studies show that businesses that provide consumers with a consistent brand representation can increase revenue by nearly 23 percent.

Once you have a website up and running, your main goal should be keeping it functional. The following are some of the things you can do to keep your website from crashing.

Closely Monitor Activity on Your Business Network

As any business owner knows, cyber-attacks are one of the biggest threats they face. These hackers will stop at nothing to infiltrate your network and wreak havoc on anything they find. If your website is being hosted through your business network, you need to closely monitor it for potential threats.

Investing in state-of-the-art Network Monitoring tools is essential. These tools will alert you when suspicious activity is detected. Acting on these warnings immediately will allow you to address these problems before they lead to your website crashing. The money you spend on these tools will be worth it considering the headaches they will allow you to avoid.

Creating Cloud-Based Backups is a Good Idea

Most business websites and networks have lots of sensitive information stored on them. If your website allows consumers to make payments, then finding a way to keep this data safe is a must.

One of the best ways to keep your data accessible and safe is by investing in a cloud-based backup system. The biggest benefit that comes with using cloud-based systems is the fact that they back up data automatically. This means you will be able to avoid the problems that occur if you forget to manually back up this information.

These backups are also beneficial in the event of a ransomware attack. You will be able to wipe your network and website clean and restore it with data with the click of a button if the files are stored in the cloud. Working with an experienced IT professional is a great way to get one of these backup systems in place.

Allow Professionals to Perform Penetration Tests Regularly

Are you looking for a way to assess how secure your website is? If so, having a penetration test performed by an IT professional is a great idea. These tests are designed to push your website to the breaking point to see exactly what it can handle.

During these tests, IT professionals will also look for any security holes that may present. Often times, these holes are created by things like outdated software or even human error. Instead of waiting until one of these problems causes your website to crash, you need to work on staying one step ahead of hackers.

The last thing you need to do is to try and perform these tests on your own. Without the right amount of experience, performing these complex tests will be extremely difficult.

Don’t Wait To Address Your Website Functionality Issues

Once issues with your website are discovered, your main objective should be getting them fixed in a hurry. The longer you leave security issues in place, the higher the risk becomes of your website crashing. If you are not comfortable with doing this work on your own, hiring an IT professional is the best course of action.