If you haven’t been using animated videos as a part of your marketing strategy, now is the time to start. Videos have taken over all across the internet. Many companies have taken notice of this and are using videos to give their audience a message. It doesn’t even matter what type of service or product you have, videos are effective for everyone. With so many videos out there, animated videos are fantastic way for you to stand out.

Why you should be using video marketing

Video marketing is no longer an option in marketing, if you want to compete, you need to create compelling videos.

The reason you need to be posting more videos is simple, people love them. While someone might not be tempted to read through a long section of text, they’ll likely watch a video that tells them what it’s about. They’ll also have a better chance of remembering what they watched in a video compared to something that they read. Videos also give you more control over how people interpret your message. While someone might read a blog post in a way that you didn’t intend, videos allow you to create an obvious tone. People not only like to watch videos, they expect to see them.

Advantages of animated videos

By now you understand the importance of using videos to entertain and inform your audience, but you still might be wondering why animated videos are useful. At first, you might not think that animated videos have any power over live-action videos, but the two do have their differences.

An important benefit of animated videos that shouldn’t be overlooked is that there’s more potential than a live video has. With an animated video, you’re free to create what environment and characters you want. This allows you to be much more creative with your videos. Animated videos are also more accessible than they have been in the past, so you can create a high-quality, amusing video without overspending. Animated videos are malleable, so you can create whatever will be the most effective way to get your message across. You can usually see animation used in explainer videos because of how well they can explain even the most complex subjects.

Everyone has looked forward to watching a cartoon at some point in their life. People of all ages love animated tv shows and movies. Animated videos take advantage of this being close to so many people’s hearts. Unlike many live-action videos you can find online, animated videos are fun and playful. They can immediately draw an audience in. Animated videos that are well done will be able to keep that audience watching until the end.

Types of animated videos

Of course, you get to pick from a few different types of animated videos, too. Each one has the possibility to turn into a unique video. All are great options, but depending on what your message is, you might find that you’ll get more out of certain ones.

2D animation

2D animation is the most commonly used type of animated video. The style is clean and easily recognizable by most people. It can also be created using stock video animation. Because people have been using 2D animation for decades with it, people are very comfortable seeing it and respond well to it.

3D animation

Animated videos that use 3D animation have objects that can be rotated like objects in real life. 3D animation requires more work to be made, so it’s often expensive and isn’t a good option for anyone with a small budget.

Whiteboard videos

Whiteboard animation videos can be drawn out by hand on surfaces such as a whiteboard, a blackboard, or even on notebook paper. These videos are simple but effective, and easy to produce. It’s also nostalgic and will take viewers back to their school days.

Stop motion

Stop motion uses real-life objects and brings them to life by moving them and capturing them one frame at a time. If you’re looking for something old fashioned, stop motion animation is just right. Stop motion videos can also help you stand out against a crowd of computer animated videos.

Kinetic typography

For videos that are straightforward, typography is a great choice. In a typography video, the only thing being displayed is the text. Typography is great for storytelling and educational purposes.

Richard is an experienced tech journalist and blogger who is passionate about new and emerging technologies. He provides insightful and engaging content for Connection Cafe and is committed to staying up-to-date on the latest trends and developments.