The key to building a successful brand today is to create brand awareness online. Most people spend the majority of their time browsing social media sites, shopping online and watching videos. When you create high-quality content and share it in the right places, you have the potential of reaching tons of new customers. You can also use high-quality content to keep current customers engaged and returning to your brand.

There are three major social media platforms that are the most effective for building brand awareness. Facebook, Instagram and YouTube are all major platforms to market on, but the one you choose to use depends on your marketing medium, your target audience and the message you wish to convey. Here are some reasons why YouTube marketing is important for your brand.

Collaborate with Influencers

YouTube is a popular platform for influencers. Influencers are people who have hundreds of thousands of followers and subscribers. They’ll talk about a particular brand or product they like and their followers will check it out. Collaborating with influencers on YouTube can be a really great way to build brand awareness. Online fashion retailers like JJ’s House collaborate with many YouTubersto get global recognition for their brand.

Videos are More Popular Than Ever

One of the most effective ways to reach people today is through video, and YouTube is the king of video sites. You can use the platform to upload demonstrations, presentations, client testimonials and more. If viewers like what they see, they can share your content, subscribe to your channel, buy what you’re selling and encourage others to do the same.

Build Your Brand Awareness

YouTube has become one of the leading social media platforms to share content and build brand awareness on. If you have a video that ends up going viral, you can potentially reach hundreds of thousands of people and grow your brand exponentially overnight.

There are many ways you can use YouTube to build brand awareness. You can create a channel and set a goal to get a lot of subscribers, find and collaborate with influencers and post links to your videos on other social media platforms, essentially reaching an even larger audience.

Making an Effective YouTube Video

There are a few essential things to remember when making your YouTube video. If you want your video to be a success, use high-quality equipment, record in HD and make sure you have good, high-quality audio.

One of the most important things to remember is to keep the videos short and engaging. In general, if people aren’t drawn in over the first 5 to 10 seconds, they’re likely to lose interest and stop watching. Use comedy or drama to keep the audience entertained.

Don’t forget to end with a call to action. Ask viewers to like your video or subscribe to your channel for more updates. Use annotations during this time to make it even easier for viewers to follow through.

Follow the above tips to start crafting a successful YouTube marketing campaign and grow your customer base.