A new meme taken from The Gay and Wondrous Life of Caleb Gallo (a YouTube series called Will & Grace on speed) sums up our relationship with the iPhone X pretty well. In it, a character named Freckle says, “Sometimes… things that are more expensive… are worse.” Just starting at $1,000, the iPhone X is Apple’s most expensive handset. And though it has many amazing features, it has enough annoying quirks that make most people second guess upgrading. As a result, Apple reports its slashing production volumes in the first quarter of 2018.
The iPhone X was supposed to be the most important phone
This time last year, no one would have predicted that the iPhone would perform poorly. Twelve months ago, nothing but mystery and intrigue surrounded the handset commemorating the iPhone’s 10th. Every tech news site attempted to churn up some detail in a sea of rumors and photoshopped pictures, speculating what it would look like and what it would do.
By the time the fall arrived — and Apple released the X’s estimated price tag — only then did the media start putting on its brakes. Journalists were asking if it was worth the cost before the cell phone ever debuted on the market, and it’s a question that people still ask today.
The answer is no
When most people saw the X’s price tag, they decided it wasn’t worth the upgrade. Despite it marking the iPhone’s first major redesign in years — and despite it coming with new features like Face ID, Selfie Portrait Mode, and a new OLED display — people didn’t see these updates worthy of the price.
That’s not to say the iPhone X doesn’t have its fans
When the X launched back in November, people lined up at Apple stores all over the world to have the privilege of being the first ones to buy Apple’s flagship handset. Many tech writers love the X, calling it the best iPhone they’ve ever used. You may even be reading this article from your very own iPhone X.
There just aren’t enough of them
By the time the holidays hit, Apple expected to be in a super cycle of sales for the X, with most upgrading customers opting for the premium handset. But with more people turned off by its price, the X’s sales dwindled, losing out to the iPhone 8 and iPhone 7 series.
As a result, Nikkei and the Wall Street Journal report Apple is cutting its production in half in the first quarter, moving its target from 40 million units to 20 million. Ming-Chi Kuo, the KGI Securities analyst renowned for his accurate predictions, estimates units will be as low as 18 million in the first quarter. He points to the low demand in China for the reason behind the 2 million drop.
The future of the iPhone X is uncertain
Some of you might think a simple solution to the issue is to lower the cost of the iPhone. While it would certainly entice those on the fence, it’s unlikely to happen according to a research note shared by Kuo. He thinks it implausible for Apple to lower its price in the lead up to the second-generation Xs, citing its lower price would eat into the second-generation’s sales.
Kuo forecasts the iPhone X first generation has a limited run. He claims its likely Apple will discontinue the first-generation X once the second-generation launches.If this is true, Apple will discontinue the iPhone X as you know it. And with just a year under its belt, the X will be no more. This is highly unusual, considering you can still by the iPhone 6S, first released in 2015.
If these rumors hold true, this means a couple of things.
1. You won’t be able to replace your X with another first-generation X
Apple doesn’t want you to know that the X is by far the most breakable iPhone on its roster. Unfortunately, drop tests have made this fact known throughout the tech community. If you were banking on being able to get another X if you should drop your current one, you have a very limited window to do so.
Rather than gambling on when or if the X is discontinued, you’re better off protecting your phone so that you don’t have to replace it. Wrap your phone up in an iPhone X skin from the folks at dbrand. dbrand is the online skin expert when it comes to protection that looks good. They only use the best 3M vinyl in all their creations because this material offers a better fit and superior grip—which means the X is more likely to stay in your hand. And thanks to its exclusive partnership with 3M, dbrand can provide premium colors and textures no other skin creator can offer.
Pair it with their Grip case and you can save your first-generation from a crash landing. Its carbon composite technology is skin compatible, ready to take on whatever iPhone X skin you create. Better yet, it’s touted as the Grippiest case in the world, with enough grip that it can hold onto a race car as it squeals around the course. But, just as a back-up, it has serious shock absorption powers to keep your handset safe.
2. Apple will have to think of replacements
The loss of the first-generation iPhone X leaves a vacuum. Some rumors suggest it will have its replacement in the following lineup:
- 1-inch iPhone with Face ID
- 8-inch second-generation iPhone X
- 5-inch second-generation iPhone X Plus
But the second-generations are believed to have the same price tag as their predecessor — which begs the question has Apple learned anything from this fiasco? Only time will tell if these rumors pan out. Until then, Apple gadget groupies will have to keep a keen eye on the Cupertino-based company and its plans, as we start another year speculating about what’s to come.