An inbound marketing strategy involves employing marketing channels and content aimed at attracting prospects to your website. But inbound marketing is just a small percentage of the extended business world.

It lays the foundation for your efforts to attract visitors to your website. You’ll need to continue helping, supporting and empowering them even after you’ve converted them to your customers. That’s how a business grows – by keeping your service, sales and marketing efforts aimed continuously at helping both the current and future customers.

But first things first,

What Is Inbound Marketing?

If you’re still wondering what is inbound marketing, we’re glad you’ve read so far. Once people visit your website, you can engage with them through conversational tools such as chat and email, giving them value substance even as they learn about your brand.

Inbound marketing is a way of attracting, engaging as well as delighting people to build a business that adds value and builds trust.

As technology continues to advance, inbound gives an option to do business in a way that is helpful to people. It provides an excellent way to sell, market and serve your customers. When what is best for your business is best for your customers, your company will experience growth in the long run.

By creating helpful content for your customers, you’ll attract valuable prospects and build the credibility of your company.

Inbound Marketing Strategies

These strategies allow you to market your business the inbound way. Here, you’ll see the three methods of inbound marketing that can help grow your business.

1. Attracting Strategies

Strategies designed to attract people on your website are based on content creation and development.

Creating and publishing blog articles, social media posts and content offers can be an excellent way to reach your target audience. It can be a guide on how to use a specific product, details on offers and promotions, etc.

You’ll then need to optimize your content using an SEO strategy to attract more people. When using SEO, be sure to target phrases and keywords related to your services or products and the problem that they solve. 

Through this, your content will rank high on the search engine results page when people search for this information.

2. Engaging Strategies

If you aim to engage your audience through inbound strategies, be sure to communicate and deal with customers in a way that encourages them to build a long term relationship with your business. Include information about the value your products or services will add to them.

You can also focus on how your customer service team handles calls from interested persons and prospects. Also, be sure to focus on selling solutions as opposed to selling a product or service as this will be beneficial to your customers and your business.

3. Delighting Strategies

These strategies are aimed at ensuring that your customers are satisfied, happy and supported long after making a purchase. Your team members need to become experts and advisors who can assist your customers at any time.

Some people incorporate well-thought surveys and chatbots to support and request for feedback from customers. But be sure to share bots and surveys at a specific time in the customer’s journey so they can be helpful.

For instance, you can send a satisfaction survey six months from when customers purchased your products or services so you can get their feedback and suggestions for improvement.

You can also use social media listening to delight your customers. Here, your social media followers can use your profile to ask questions, give feedback or even share their experience with your services.

Give helpful, supportive and encouraging information when responding to these interactions. Your customers will see that you listen and cares about them.

Sometimes you can decide to provide helpful information to a customer regardless of whether this will add value to your business or not. Keep in mind that a happy customer will advocate and always promote your brand, and so be sure to handle all interactions carefully.

Final Thoughts

In the recent past, the change in buying behavior involving inbound strategy has sparked the customer experience. The way of communication and people’s expectations of your business has changed.

But the best part is that inbound marketing alongside technology continues to help many businesses adapt to the changing trend in marketing and customer experience.

The inbound marketing strategy provides a complete platform of software for service, marketing, sales and customer service management.

Richard is an experienced tech journalist and blogger who is passionate about new and emerging technologies. He provides insightful and engaging content for Connection Cafe and is committed to staying up-to-date on the latest trends and developments.