It’s no secret that SEO is one of the most effective ways to grow your brand in the year 2020. Since it is one of the major sources for driving traffic and increasing sales, it is essential to keep up with the latest and fast-changing search engine algorithms. By leveraging SEO strategies, you can surely get your business website to the top of Google search. 

    SEO is perhaps the best way to get organic traffic. However, there are a plethora of things that you need to take care of. Be it a small pitfall or a gigantic one- you need to avoid them. Otherwise, you will end up getting your website blocked by Google or worse harm your business reputation.

    Before you jump on to finding a solution, you need to take time to identify all possible mistakes. It is crucial to be aware of your mistakes so you can avoid them when implementing your SEO strategy. Read on to find out these mistakes so you don’t commit them: 

    Not Creating Unique And High-Quality Content

    You must have heard the phrase that ‘Content is king,’ and it is arguably true too. As long as you are producing unique content that offers solutions to your consumers’ problem, you will appear on the top of Google searches. Over 75% of people never scroll past the first page of search engines and hence your ultimate goal should be to reach there.  

    Gone are the days when people would write anything and the content would still rank on SERPs. Now, Google algorithms are changing continuously and hence you must change your content strategy as well. So, make sure you focus on garnering right and relevant information from authentic sources.

    Creating content that your target audience can relate to is a surefire way to increase your brand visibility and generate more revenue that too in no time. Try to avoid duplicating content from different websites. You can rephrase content rather than just plagiarize it. Make sure the content is interesting and informative; it is one of the most effective ways to surpass your competitors. 

    Neglecting Your Website Speed

    One of the major errors to avoid in 2020 is ignoring your website speed. The availability of high-speed internet is making users impatient. They don’t only want accurate results, they want them fast. Hence,  a website speed is an important factor to stay at the top of Google search engine results. So, your entire focus should be on optimizing your website for both desktop and mobile.

    In this fast-paced world, everything is going mobile and hence it is essential to improve the experience of people using mobile through optimization. There are a variety of tools out there that can help you check your website speed. One thing that you can do to maximize your site’s speed is to reduce the size of the images on your website. However, make sure that you don’t compromise on quality, otherwise it will not have a great impression on your target audience. 

    Not Targeting Relevant Keywords

    Another major mistake that marketers make in SEO optimization is creating content that is not relevant with the keywords they want to target. Never ever make the mistake of forgetting the main keyword that you want to rank for. Search engines’ entire focus is on serving users with the most relevant content. So, if your content does not satisfy your audience’s queries, it won’t rank well. 

    This only happens when you try to address different topics within a single piece of content. As a marketer, your goal should be producing content that is not only unique, but also answers to the needs of your target audience. In turn, you will see your content ranking on search engines.

    If you are new to the marketing landscape, you might have no knowledge of how to choose a better keyword for your own website and you may end up selecting keywords that are in high competition. Before you start implementing keywords in your content, don’t forget to check clicks & traffic potential, and most importantly, the search volume. 

    Also, make sure that you check out the top 3 keywords that are already ranking on the SERPs. There are a variety of free keyword research tools that you can use to research right and relevant keywords.  

    To Sum Up

    Now that you are completely aware of the top SEO mistakes of 2020, it’s high time to put your effort into avoiding them while optimizing your website. If you don’t focus on setting clear goals, designing a user-friendly website with great speed, and producing quality content, you are likely to stay behind your competition. Your primary aim should be to leverage modern SEO techniques and keep up with the latest ones to pave way for your business success.

    Richard is an experienced tech journalist and blogger who is passionate about new and emerging technologies. He provides insightful and engaging content for Connection Cafe and is committed to staying up-to-date on the latest trends and developments.