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Home Biz Tech

Three Ground-Breaking Google Trends In PPC That You Must Encash

Richard by Richard
February 24, 2022
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2016 was a year of changes, and Google was no exception to it. It also made some major changes to its paid ads features, and that only accounts for better PPC marketing. Google is, by far, the most dominant player in pay-per-click marketing, and so it is AdWords that every PPC marketing agency is sure to be skilled, if not perfect in.

This blog post lets you know about the three ground-breaking trends that can make PPC (AdWords in particular) a profitable deal for your paid marketing campaign right now.

1. Expanded Text Ads Feature

AdWords is what lets you reach your audience through text-based paid ads. The 2016 update expanded the scope of text in its ads. Instead of one headline, as featured earlier, you now have two headlines and each is capable of accommodating up to 30 characters. And, that is followed by an 80 character description. Now, that makes a total of 140 characters, almost double than what was available before. Before the update, all you had was a 25 character headline and two 35 character description spaces.

Also, instead of manually adding the URL in the text, now you can simply use the Sitelink extension. So, you have even more space. And, the cherry on the cake – you can link it up to two paths. How awesome is that!

What it means for you:

This means the luxury of space. As an advertiser, it certainly means more business through more visibility. For those who have felt that AdWords text ads were like putting an ad into a procrustean bed, this update is everything. This update is also helping you capture the best of mobile users with ad extensions like Call extension that is so handy for mobile users to call you with just one tap.

2. Voice Search

Yes, voice search is a top Google trend, and you must get your PPC campaign as well as your website search in line with it. With the advent of voice command devices like Google Home and Amazon Echo, the future of Google search lies in voice search, indeed.

What it means for you:

When your website is aligned with voice search, it gives you the opportunity to turn your PPC campaign towards the keywords that your website is receiving traffic from. It is actually a handy method to collect data and usable information for your SEO as well.

And, just in case you are not convinced with this trend, you must know that Google voice search has seen a 35 times growth in the last 8 years.

3. Interactive Advertising

If paid advertising is going any further it is the interactive way. With the rise of smartphones and mobile devices, media-based ads are gaining traction. Interactive ads are a great way to give the audience a life-like sneak peek into the product itself. And, the great news is that media-based ads can be used on videos, displays, pop-ups, and even social media.

What it means for you

This kind of interactive advertising can hook your customers to check out your product while they spend time on their favorite media. They actually don’t need to first come to your website especially. While they watch their favorite video or swipe over their Facebook account, you can have their attention and bring them to your website. It is one of the best ways to establish a connection with your prospective audience on platforms they spend maximum time on.

PPC marketing, right now, is just what you may need to be on top of Google. These three trends are ready to take you there even faster, especially if you work with a good agency like Best PPC Marketing.

Richard

Richard

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What are DDoS Attacks and Best Practices to Avoid Them? DDoS attacks are no less than a nightmare for businesses and individuals, relying heavily on their website to generate business and leads. Falling a victim of a successful DDoS attack can cause huge damage, as much as $100,000 for every hour. Not only the businesses suffer loss in terms of cost but also result in brand degradation and loss of customers. What are DDoS attacks and how to prevent them will be discussed in this post? First, let us have a look at what are DDoS attacks. What are DDoS Attacks? DDoS is the short form of Distributed Denial of Service. It is a form of Cyber Attack that is intended to make a machine or network resource inaccessible to its intended users by permanently or temporarily disrupting the services of a host connected to the internet. Another form of DDoS attack in which a group of servers is bombarded with requests to be processed by infected machines. Scripts running on infected machines that are part of botnet generate the requests, causing to exhaust the victim’s server resources like memory or CPU. After having a brief overview of DDoS attacks, here are some ways to avoid it. Let’s have an overview. Opt for Higher Bandwidth In order to prevent DDoS attacks, the first step is to looking forward to your infrastructure. “DDoS resistant” is to make sure that you have adequate bandwidth to handle massive traffic inflow caused by malicious activities. DDoS attacks normally take place due to the high volume of traffic. By opting for higher bandwidth offered by “Mediacom Internet” to handle sudden traffic overflow, can prove to be helpful. Although, the solution is quite expensive, as higher bandwidth will go unused in most of the cases. DDoS attacks have gone complex and large with the passage of time; no volume of bandwidth will be able to prevent attacks beyond one Tbps without DDoS mitigation processes. However, higher bandwidth can provide some sort of protection to the impact of the attack, allowing you to get extra time to overcome the attack. Control and Obstruct Malicious Traffic When you know the DDoS attack is underway, there are plenty of ways to guard their infrastructure. To stop DDoS attacks, you need to halt malicious packets from scattering to servers by “null routing traffic”. It will help drop and redirect requests swamping in under the way of a botnet. In addition, DDoS optimized firewalls can recognize partial connections and filter them from the system on reaching certain limits. Routers can also be set to limit and prevent the servers from being overcrowded. In some cases, the traffic is redirected to a “Scrubber” that filters appropriate requests from malicious ones. Integrate ISP Idleness Depending on a sole ISP can be susceptible to DDoS attacks because any outbreak that disturbs the provider’s system will surely experience stoppage for linked systems. Besides, when a DDoS attack is deployed on a single ISP connection, there are plenty of resolutions that do not include detaching and waiting until the outbreak is dismantled. For instance, ISP redundancy offered by Internet Service Provider can help enterprises to form redundant networks that permit them to shift between different providers in case of DDoS attack occurs. Leverage a DDoS Protection Appliance The majority of security vendors including Cisco and Fortinet offer appliances that act as a defender of network firewalls to prevent DDoS attacks before they can disrupt the system. The appliances use various techniques such as blocking abnormal traffic, carrying out traffic behavioral baselining and blocking traffic centered on known attack signatures. The major drawback of adopting this approach to prevent DDoS attacks is that appliances are limited to the amount of traffic they can handle. However, high-end appliances are capable enough to monitor traffic coming in at a rate of up to 80Gbps. Conclusion In the coming years, we are going to see more devices being linked to networks each year. DDoS attacks should not be taken lightly as it is a constant threat for organizations working in different industries. Timely actions and responding appropriately can help organizations from DDoS attacks in order to avoid a huge financial upset. If you have not taken the steps, make sure to do now before it’s too late
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