Animation video advertising is becoming more and more affordable and widespread. The animation can be used as a useful advertising tool for promotion or publicity of any business, product or service. It can do wonders to increase content engagement and clickthrough rates. A lot more businesses are turning to animation to advertise their company, services and concepts for a variety of reasons.
Brand companies need a video marketing strategy – this idea isn’t new. Creative advertisement animation is the most powerful way of promoting your company or company’s products effortlessly. The power lies in the fact, that it allows you to demonstrate a product without actually having it in your hand. Animation also allows for special effects, lighting and colors to make it more appealing to an audience, that would be hard to achieve naturally. Therefore, the goal of this kind of video is to make your audience visualize.
Animated video brings concepts to life that text or live videos can’t. Think about it: you can create characters that do not need to be realistic and imagine virtual worlds far removed from our everyday lives, allowing you to capture a viewer’s imagination while you tell your story. One role of animation in advertising is that helps improve your communication with prospective customers. This lets you explain everything simply and effectively, improving your customers understanding and often trust in your product or brand. Making use of animation as part of your advertising strategy can enhance your modern look and feel, making your brand more edgy and exciting.
The video is a powerful marketing tool, and animation is a trending video type you don’t want to miss on. The animation might be just the thing your business needs to get viewers, likes, and shares. It appeals to the audience and markets on emotions. It also has many different styles and is easy to create. Well produced animated adverts improve site visits, google search engine optimization as well as sale conversions.
Not everyone will read pages and pages of text to understand your product, but most people will watch an interesting animated video. People love being entertained, even if they talk business or get educated. The more entertaining your video on YouTube, Facebook, and other social media channels, the more people will share it. So, Animation adds 10 points to the entertainment factor.
Animation Videos Importance
Animation videos can display functionality and leverage emotions in ways a product description never could. It also includes various creative visual elements, which attract consumers with more effectiveness to showcase their values and identity, that work well on both television and internet platforms!
Recent reports indicate that people are more likely to pay attention to animated video than to traditional ads. An excellent example is Google Doodles. These cute animations just make us want to click on them.
The next great example of using animation for explanation is TED-Ed. It has over 3 million subscribers and is one of the most popular educational channels on YouTube. Most videos created by the team use animation.
In early 2018, major British biscuit company McVitie’s launched a £9.7m master brand campaign entitled ‘Sweeter Together’ in a bid to cement their position as the UK’s number 1 sweet biscuit brand. The campaign currently runs both digitally and on TV and thus far public reaction has been highly positive, with up to 70% of customers calling it attention-grabbing.
Videos in the News Feed start playing automatically. As a video creator, you should be able to grab people’s attention from the very first frame. Also, remember that videos in the News Feed play silently. They should attract attention without the sound. In this regard, an animation might work miracles.
With the above best examples of creative animated advertisements, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. Use these marketing videos as inspiration, and create creative advertisement animation, in professional platform Renderforest. Animated advertising is cost-effective and produces results. The platform is entirely free to use and users can produce and export an unlimited amount of high-quality videos designed to promote a business and its products in professionally and engagingly.