Soft2Bet has grown from a 2016 startup into an award-winning iGaming provider with 19 licenses across 11 jurisdictions. Here’s how their MEGA platform changed player engagement.
The online gambling market moves fast. Players today want more than spinning reels and betting lines. They want an experience that keeps them coming back. Soft2Bet recognized this early and built something different: a platform that treats players like gamers, not just gamblers.
Founded in 2016 by Uri Poliavich, the company started as a small operation in Ukraine. Poliavich and his wife invested their savings into building their own business rather than buying an apartment. That decision led to one of the most recognized names in iGaming technology today.
The Company Behind the Platform
Soft2Bet operates as both a B2B supplier and a B2C operator. The company provides turnkey solutions for other gambling operators while running its own portfolio of gaming brands. This dual approach gives them direct insight into what players actually want.
The company holds 19 licenses across 11 jurisdictions. Key markets include Denmark, Ontario (Canada), Romania, Sweden, Mexico, and Greece. In March 2026, Soft2Bet announced plans to enter New Jersey, targeting a summer launch for their first US brand.
Their B2C brands each target specific player demographics. Betinia focuses on mission-driven gaming with a futuristic theme.
CampoBet combines sports betting with strategic elements. Tooniebet serves the Ontario market and recently became an official partner of the Canadian Football League. Don.ro targets Romanian players, while Quickcasino operates in Sweden.
What Makes the Soft2Bet MEGA Platform Different?
Most platform providers focus on the basics: games, payments, and compliance. Soft2Bet does these things, but they added something the industry was missing. In 2023, they launched MEGA (Motivational Engineering Gaming Application), and the results speak for themselves.
Proven Results from MEGA Implementation
- 4x increase in player screen time
- 65% increase in Net Gaming Revenue
- 50% increase in deposit amounts
- 45% increase in Average Revenue Per User
MEGA works like your favorite mobile game. Players complete missions, unlock rewards, level up characters, and collect items. The platform integrates through a single API, allowing operators to customize missions, rewards, progression systems, and seasonal events.
The company positions MEGA as a solution rather than an engine. It provides complete value for users through avatars, collectibles, city-building mechanics, and personalized reward systems. This approach creates emotional involvement that keeps players returning.
B2B Solutions for Operators
Soft2Bet delivers complete turnkey solutions for gambling operators entering regulated markets. Their services include:
- Frontend customization for tailored player experiences
- Casino solution with over 12,500 games from hundreds of providers
- Sportsbook covering 60 sports and 1.2 million live events annually
- Managed services for customer support, risk management, and compliance
- Payments integration with 70+ methods across 20+ languages
Operators can select which gamification engines to enable. This flexibility lets them tailor the experience based on specific player demographics and local market requirements.
Soft2Bet Invest: Funding iGaming Innovation
In July 2024, Soft2Bet launched a €50 million investment fund targeting innovation in iGaming and casual gaming. The fund provides between €500,000 and €1 million per company to support growth-stage ventures.
Focus areas include adaptive AI, accessibility-first design, and engagement algorithms with applications beyond gambling. The fund targets technologies that work in education, healthcare, and civic platforms. Startups receive both funding and operational mentorship.
Soft2Bet Invest earned the Outstanding Contribution to Gaming 2024 award at SiGMA East Europe for its impact on industry innovation.
Industry Recognition and Awards
The company has collected major awards from industry organizations including EGR, SBC, SiGMA, and Global Gaming Awards. At the 2026 Global Gaming Awards EMEA, Soft2Bet swept three categories: Executive of the Year for Uri Poliavich, Platform Provider of the Year, and Product Launch of the Year for MEGA.
Additional recognition includes Innovation in Casino Entertainment at SBC Awards 2026, Innovator of the Year at SBC Europe Awards 2026, and Turnkey Supplier of the Year at the 2023 iGaming Sword Awards.
Responsible Gaming Commitment
Soft2Bet operates dedicated teams for responsible gaming, fraud detection, and compliance across all jurisdictions. The company faces regular audits from multiple gaming authorities.
MEGA’s design supports responsible gaming by focusing on entertainment rather than aggressive bonus mechanics. As Poliavich explained, regulators want gambling to be entertaining, and that aligns with what MEGA delivers.
Looking Ahead
Soft2Bet’s US expansion represents their biggest market entry to date. The New Jersey launch will bring MEGA technology to American operators and players. The company also plans to expand into Spain and continue growing their African presence through partnerships like their deal with Nigerian media company Channels TV.
From a two-person startup in Ukraine to an award-winning platform provider with headquarters in Malta and offices across multiple countries, Soft2Bet has built something that works.
Their focus on gamification, compliance, and player experience created a model that other providers now try to copy. The numbers prove the approach works.
The awards confirm industry recognition. What happens next in the US market will show whether they can repeat their success in the most competitive gambling market in the world.
