The sales team is one of the driving forces of any company. After all, if no sales are made, no money is coming in. Therefore, the team must be running smoothly and efficiently. Here Rory Angold, Executive Vice President at United Car Care, shares five ways you can make sure that your sales team is performing. 

Clarify Sales Goals 

Make sure every person on the sales team is clear about what your business goals are and what is expected of each of them individually. Come up with sales charts to measure progress weekly and encourage your team to compete and see who meets their goals first. Offer incentives for people that go above and beyond their goals. 

Automate Administrative Tasks 

Automate the way your team performs administrative tasks by providing tools that enable them to fill invoices, generate reports, come up with contracts, and perform other tasks that come with the sale process. The team will save time and concentrate more on the achievement of their sales goals.

Work on Their Motivation

No matter how well trained your sales team is or how well versed they are with their goals; nothing is going to happen if members are not motivated. There are several ways to motivate your team, including creating an environment that recognizes achievement, earning team members’ trust and ensuring that everyone is clear about what is expected of them.

Train Your Team

Train your sales team regularly to provide them with the knowledge they need to succeed in their job. Train them on how to use online sales tools, outline the sales process to them, and provide them with information about how to navigate problems and challenges that they encounter in the field.


Ensure the sales team is clued into what’s going on in the organization and what is expected of them. Provide your team with information that helps them in decision-making and makes them better at their job. Let them know how well or poorly they are performing and provide them with strategies that help them meet their goals.

You must communicate with your sales team often to review goals and progress. Address any issues right away so that it does not become bigger over time. Offer praise and rewards for a job well done. By following the tips and suggestions, you can help your sales team to become more effective than ever before.

About Rory Angold

Rory Angold has two decades of work experience in leadership and executive positions. His current role is serving as Executive Vice President at United Car Care, a company that offers vehicle service contracts that provide reliable protection at an affordable cost. He last managed field teams in California, Nevada, Hawaii, Oregon, Arizona, New Mexico, Colorado, and Wyoming for Zurich Direct Markets, a $1.5B business. Mr. Angold is a results-driven specialist in automotive dealer consulting, training, and reinsurance with a proven track record of developing people, putting together a winning team with an infectious culture that empowers people to want to win. 

Richard is an experienced tech journalist and blogger who is passionate about new and emerging technologies. He provides insightful and engaging content for Connection Cafe and is committed to staying up-to-date on the latest trends and developments.