This article discusses the importance of having a strong online presence when applying for a job. We look at surveys that show how employers use social media to screen candidates and why having a negative online presence can hurt your job prospects. 

We discuss the importance of creating a well-crafted resume from resume writer software, and optimizing your LinkedIn profile, which can increase your chances of getting hired. We also provide information on other steps to enhance your online presence. Finally, we answer frequently asked questions, such as whether you should leave your LinkedIn profile incomplete or use a casual tone when writing your profile.

Do employers care about the online presence of the candidates? 

Online presence is significantly essential to get hired nowadays. A 2017 survey conducted by CareerBuilder found that 70% of employers use social media to screen candidates before hiring, and 57% have found content on social media that caused them not to hire a candidate. The survey also found that the top reasons for eliminating candidates based on their social media presence were inappropriate photos or information (40%), information about drinking or drug use (36%), and negative comments about previous employers or colleagues (31%).

Another study by the job search website Jobvite found that 70% of recruiters and hiring managers use LinkedIn to evaluate job candidates. A strong LinkedIn profile can increase your chances of getting hired. The study also found that 92% of employers consider a candidate’s online presence when hiring.

While these studies do not provide an exact figure on the number of people who don’t get hired because of an insufficient online presence, they suggest that having a negative online presence can significantly impact your job prospects. Therefore, optimizing your online presence, including your resume,  LinkedIn profile, and other social media profiles, is essential to increase your chances of getting hired. In this article, we will explore the best ways of doing it.

Creating a Resume

Creating a well-crafted resume is one of the first steps in optimizing your online presence. Your resume is the first impression you make on a potential employer. It should showcase your skills, experiences, and achievements. 

How to optimize your resume

A good resume writing service will work with you to identify your strengths and accomplishments and tailor your resume accordingly. They will also ensure that your resume is optimized for applicant tracking systems (ATS), which many companies use to filter out resumes that don’t meet their requirements. If you hire one of the top resume writers, you can be confident that your resume will stand out from the crowd and make a positive impression on potential employers.

Why having a Linkedin Profile is so important

Another key component of your online presence is your LinkedIn profile. With over 700 million users, LinkedIn is the world’s largest professional networking site. According to Forbes, having a strong profile can help you connect with potential employers and grow your career. However, simply having a LinkedIn profile is not enough – you need to ensure it is optimized for maximum visibility and impact.

How to optimize your Linkedin profile

A professional LinkedIn writing service can help you create a profile that showcases your skills and experiences. They will work with you to craft a compelling summary highlighting your unique value proposition and setting you apart from other candidates. They will also optimize your profile for keywords and ensure that your experience and accomplishments are presented clearly and concisely. By working with a resume and LinkedIn profile writing services, you can be confident that your profile will be a powerful tool for networking and career growth. 

In addition to optimizing your resume and LinkedIn profile, you can take several other steps to enhance your online presence. For example, you can create a personal website or blog that showcases your expertise and provides valuable content for your target audience. You can also participate in online communities related to your industry and engage in conversations with other professionals.

Should you mention a Career Break on Linkedin? 

An experience from a Reddit thread can answer this question completely. The person in question quit their toxic job two months ago and updated their LinkedIn profile to indicate they are open to work and have taken a career break. The reason for leaving the job was due to experiencing anxiety attacks before coming to work. They stated on their LinkedIn profile that they took a career break for personal pursuits such as helping a family member recover from surgery and spending time with family members who live out of town and overseas.

Approximately one month after updating their LinkedIn profile, they noticed a significant reduction in direct messages and have not heard back from any job applications. They have considered removing the career break information from their profile based on feedback from others who have commented on Reddit. 

Users are sure that they should leave it out unless a career break directly contributes to their personal growth and professional development narrative. They have been advised that writing about their career break may divert attention from what they are trying to sell to potential employers, no matter how good the explanation is.


In conclusion, optimizing your online presence is essential for professionals looking to grow their careers in today’s digital age. By working with skill hub resume and LinkedIn writing services, you can create a compelling profile that showcases your skills and experiences.


Should I leave my LinkedIn profile incomplete if I don’t have all the information right now?

No, completing your LinkedIn profile is essential to increase your visibility and make an excellent first impression. Try to provide as much information as possible, including your profile picture, summary, experience, education, skills, and recommendations.

Is it okay to copy and paste my resume into my LinkedIn profile?

No, copying and pasting your resume into your LinkedIn profile is not advisable. The two serve different purposes and require another formatting. Instead, tailor your LinkedIn profile to highlight your unique strengths, accomplishments, and career goals.

Should I use a casual tone when writing my LinkedIn profile?

No, it’s best to maintain a professional tone when writing your LinkedIn profile. Avoid using slang, abbreviations, or informal language. Write in the first person and use action-oriented language to describe your accomplishments and experiences.

Richard is an experienced tech journalist and blogger who is passionate about new and emerging technologies. He provides insightful and engaging content for Connection Cafe and is committed to staying up-to-date on the latest trends and developments.