In the worlds of both traditional and digital marketing, the way to increase the value of your brand name and image is to make as many potential customers as possible aware of your brand. As the world has been transformed into a digital economy, of the most effective ways to accomplish this awareness is to partner with an experienced link building agency.
Link building is the digital marketing equivalent of placing an ad in a car magazine if your brand is a car manufacturer. It targets potential customers who you know are interested in products like those your brand offers. But link building is infinitely more efficient than merely placing an expensive ad in a magazine with no guarantee of justifying your costs of producing that ad.
Link building is a tedious but inexpensive exercise to perform. But a carefully-placed link can have a dramatic effect on your ability to build brand awareness to customers who may not have even considered.
Relevance is the Key
An experienced link building agency knows that two of the most powerful forces in advertising is a potential customer’s interest and engagement. And the link building agency is skilled at tapping these two forces and using them to a brand’s advantage.
By finding or creating engaging content that is also relevant to targeted users, they increase the potential customer base right off the bat. But by associating your brand with that relevant and engaging content, they also can increase the traffic to your website.
Targeting a Brand’s Appeal
By studying your brand’s customer base along with your products and services, a link building agency can create a profile of users who would most likely respond to the appeal of your brand. They might be travellers if your brand is in the hospitality business. But they also might be naturalists who are interested in a national park near a hotel owned by your brand.
By seeing the big picture of your brand’s appeal, they can more effectively target engaging and relevant content in which to insert the links that direct readers back to your website. They might find content that features this national park and all it has to offer. By including a link to your website in suggesting places to stay nearby the park, naturalists may become your biggest customers.
Broaden Your Brand’s Appeal
A link building agency can help broaden the appeal of your brand by connecting it to users targeted by this ‘big picture’ approach. They can add value to your brand’s image and name by placing links across a wide range of content.
But because the link building process is one of acceptance, a competent link building agency must go through the tedious motions of asking permission before a link is accepted. A skilled agency knows ways to appeal to the creators of content and position your brand as relevant and engaging to that content.
Because link building can be such a useful, but inexpensive strategy, it’s been embraced as a valuable facet of a comprehensive marketing campaign.
