Over the past few years, online gambling has become increasingly popular in Sweden, with record-breaking numbers. How has this phenomenon occurred, and what does it mean for the future of online gambling in the country? This article will discuss the rise of online gambling in Sweden, the current regulations and tax structure in place, and the potential for further growth in the industry.

The Growth of Online Gambling in Sweden

Online gambling in Sweden has been on a steady rise since the government permitted the first companies in 2002, setting new records each year. According to the Swedish Gambling Authority, the total amount wagered on online gambling games in Sweden in 2020 was €2.2 billion. This was a remarkable increase of 43% from the previous year. 

Recent statistics show that slot machines and sports betting are the two most popular types of gambling in Sweden. The figures show slot machines account for almost 70% of the total gambling market. Meanwhile, sports betting has grown rapidly in recent years and now accounts for around 15% of the total market.

Popular Online Gambling Sites in Sweden

Sweden is home to a wide variety of popular online gambling sites. Some of the most popular online gambling sites in the country include Svenska Spel, 888 Casino, Betsson, Mr Green, Betsson, Unibet, and LeoVegas. Svenska Spel offers a variety of casino games, sports betting, and lottery services. Betsson provides players with a wide selection of slots, table games, and live casino options. On the other hand, Unibet is known for its poker tournaments, while LeoVegas is a popular mobile-friendly casino. 

Further, 888 Casino offers a wide range of games and bonuses, while Betsson offers a variety of sports betting options. Mr Green offers a unique online gambling experience with its live casino and virtual sports options. 

Factors that have led to the Growth of Online Gambling in Sweden

This impressive growth of online gambling in Sweden is due to a number of factors. 

Liberal Regulatory Regime

The Swedish government has taken a hands-off approach to regulation, allowing local and foreign operators to obtain licences and operate freely. This has allowed for a greater variety of gambling options, increased competition, and more attractive bonus offers for customers. Additionally, the Swedish government has established a regulatory framework that protects players from fraudulent activities. The regulation also ensures operators abide by responsible gambling practices. 

Favorable Tax

In Sweden, online gambling Casino companies are taxed at a rate of 18%, which is lower than the tax rate for land-based gambling companies. This has led to an influx of players who are looking to take advantage of the lower taxation rate. Additionally, the taxation structure has enabled operators to offer more competitive bonuses and promotions to players, which has further increased the popularity of online gambling in Sweden. As a result, the number of online gambling sites in Sweden has grown significantly in recent years.


The Swedish online gambling industry is an ever-evolving one, with new opportunities for growth and success. The government’s focus on safety and security for players, as well as its commitment to providing a fair and regulated environment, is helping to drive the industry forward. 

Richard is an experienced tech journalist and blogger who is passionate about new and emerging technologies. He provides insightful and engaging content for Connection Cafe and is committed to staying up-to-date on the latest trends and developments.