Leads are the lifeblood of any business – if you don’t have them, your site’s going to slowly go the way of AOL. Unfortunately, there are many marketers and business owners who just can’t figure out what they’re doing wrong. Don’t fret! The information here was written specifically to help you…yes – YOU!

Keep reading to find out what you are doing wrong that’s causing your site to be a lead generation ghost town.

Your Social Media Presence is Non-Existent

By 2020 it is expected that there will be more than 2.95 billion social media users. It’s just down right absurd if you don’t have some type of social media presence. Pair the large number of social media users with the fact that up to 70 percent of Instagram users are interacting with brands regularly – you have an obvious method to generate new leads.

One of the best things about using social media is the fact that customers can follow who and what they like. This means they can target what or whoever they want. This is why it’s such a great option for business – you have the ability to speak to your target audience. The fact is, social media leads are some of the strongest you can acquire. When people find you on social media, they are seeking you out and looking at what you offer because they really want to.

Your Website’s Stuck in the ‘90s

Let’s face it, technology has increased significantly since the inception of the internet. As a result, there’s no reason for you to have a website that looks like something straight out of the late ‘90s.

While standing out is somewhat difficult, you still need to ensure your site is designed properly and that it offers easy navigation. Most users are going to bounce away quickly if your site is old, outdated or overly complicated.

Also, while this should be something you know, make sure to always used compelling, high quality images.

Your Site is Slow

Up to 53 percent of visitors will leave your site if it doesn’t load within three seconds. Is your site slow? If so, now is the time to take steps to speed it up. Chances are you are losing out on quite a few potential leads if your site is taking longer than three seconds to load.

If you aren’t sure how fast your site is loading, then now is the time to take the time to monitor how fast your website is. This information is invaluable when you are trying to solve lead generation issues.

Your Visitors Aren’t Getting Anything

When all is said and done, your business has a singular purpose – to make money. As a result, the majority of your website is going to be geared toward doing that.

Just remember, when it comes to generating and nurturing leads, if you want to get something back, you have to be willing to give a little. One of the best and fastest ways for you to let people know about what you do or offer is by sending them something free.

If you don’t have anything you can send, then just share more information. After all, information is power and may be what’s needed to convert someone into an actual customer.

If you aren’t generating leads with your website like you believe you should be, it may be time to figure out what you are doing wrong. Start with the information here. By making a few subtle changes, you can turn your site into a lead generation machine.

Richard is an experienced tech journalist and blogger who is passionate about new and emerging technologies. He provides insightful and engaging content for Connection Cafe and is committed to staying up-to-date on the latest trends and developments.