• About Us
  • Advertise
  • Write For Us
  • Amazon Disclosure
  • Contact Us
Tech News, Magazine & Review WordPress Theme 2017
  • Small Business
    • Biz Tech
    • Marketing
    • Sales
  • IoT
  • BYOD
  • IT
    • Big Data
  • Security
  • Software
  • Internet
    • Web Apps
    • Social Media
  • Mobile
    • Android
    • iOS
  • Gaming
  • Other
    • Gadgets
    • Blogging
    • VOIP
No Result
View All Result
  • Small Business
    • Biz Tech
    • Marketing
    • Sales
  • IoT
  • BYOD
  • IT
    • Big Data
  • Security
  • Software
  • Internet
    • Web Apps
    • Social Media
  • Mobile
    • Android
    • iOS
  • Gaming
  • Other
    • Gadgets
    • Blogging
    • VOIP
No Result
View All Result
Connection Cafe
No Result
View All Result
Home Social Media

Match Your Social Media Analytics To Company Goals

Richard by Richard
February 27, 2020
Share on FacebookShare on Twitter

You may spend hours posting on social media sites, but you may also wonder if you are spending that time wisely. Just like with all other goals set by your company, you must use analytics to measure your success. Then, you can know what you need to tweak so that you are spending your time more wisely.

Create Brand Awareness

The purpose behind your social media advertising may be to build brand awareness. If that is the case, then you need to be using a tool, like NetBase, to perform social listening in real-time. You should know the number of times that your company is being mentioned in organic conversations, the number of people who follow each person who mentions your brand, and the number of people who comment on each of your social media posts. While you should keep track of this for your company, you should also keep track of the figure compared to your competitors to see if your share of the market is growing. Social media analytics tools can also be useful in identifying segments of your target audience that you may be unaware of so that you can do a better job of personalizing some of your content to them. You should also be measuring the number of times that your content is being reshared.

Boost Brand Engagement

Once your target audience is aware that your brand exists, then your social media content must encourage them to engage with your company further. You may want to consider comparing several different strategies using a social media analytics tool, like NetBase, to see which one delivers the best results for you. In order to drive brand engagement, you may want to open discussions about relevant industry topics, or you might want to offer contests for liking and sharing your page. Whatever method that you choose, it is vital that you measure the number of people who are coming to your website through your social media posts, how many times people are sharing your content, and measuring the type of content that has the highest engagement rate.

Build A Community

Another goal that you might consider setting is to build a community that actively supports your company. You can do this by encouraging customers to share photos of themselves using your products or having a community vote on something related to your company. In some cases, it works well to have customers create artwork related to your brand. As with the other two company goals, you need to use a social media analytics tool, like NetBase, to make sure that you are succeeding in meeting your goals. Your tool must be able to analyze visual content, or you are losing a large share of data about what people are saying and thinking about your company.

While companies can set many different goals, you must use social media analytics and social media monitoring to measure and check in if you are meeting those goals. NetBase is uniquely positioned to assist you in collecting the data that you need to know if your social media is helping or hurting your company’s efforts. 

Richard

Richard

Related Posts

Social Media

How to Hire the Appropriate Social Media Agency for Your Business

August 11, 2020
Social Media

Top 4 Reasons Why You Should Buy Instagram Followers

May 6, 2020
Social Media

8 Twitter Tips For Better, More Authentic Engagement

April 22, 2020
Social Media

Facebook Wants To Bring The Romance Back To Your Relationship

April 14, 2020
Next Post

Are Virtual Reality Headsets Worth It?

Recommended

Are Remote Workers More Vulnerable To Cyber Attacks?

March 5, 2021

Top 5 Sports Apps For Android And iOS

March 4, 2021

Categories

Trending

Rory Brown, Managing Partner of Nicklaus Brown & Co., Talks How AI is Redefining the Virtual Bank Market

October 3, 2019

Henry Todd Stella Describes 5 Best Travel Destinations For New Year’s Eve Celebration

October 31, 2019

How Does Pay-Per-Click (PPC) Advertising Work? WNY Holdings, LLC Explains

October 14, 2019
no wifi games

100+ Best Games without WiFi for Android and iOS

May 6, 2019

Everything You Need To Know About The Hoverwatch Tracker

May 26, 2018

Top 5 Reasons Why Online Gaming Has Become Popular

May 31, 2018

Fonemonitor Lets You Track iPhone And Android, Easily And Stealthily Like Never Before

August 25, 2018

New York Fitness Coach Larry Greenfield Shares 5 Ways to Add Variety to Your Runs

July 24, 2020

How To Unlock LG Stylo 3 Plus For Any Network

July 31, 2017

About

Connection Cafe

Connection Cafe is starting to be the leading voice in the field of new and emerging technologies and digital media.

Categories

Twitter Feed

Recent News

Are Remote Workers More Vulnerable To Cyber Attacks?

March 5, 2021

Top 5 Sports Apps For Android And iOS

March 4, 2021

Best Gift Ideas For Your Company

March 4, 2021
  • About Us
  • Advertise
  • Write For Us
  • Amazon Disclosure
  • Contact Us

© 2019 ConnectionCafe -

No Result
View All Result

© 2019 ConnectionCafe -