If you run a SEO reseller agency, marketing your services can be a tough part of your job description. This is especially true when you are working with clients who don’t understand how SEO works. If they do not know how SEO works, they will undervalue your job and not sign up for your services. To ensure that this does not happen, you need to use the right marketing skills to market your SEO services.
While there is no clear cut method for promoting SEO services, the steps mentioned below can go a long way in helping you gain new clients.
Understand what you’re selling
The competition amongst businesses for first page ranking on Google is fierce and unforgiving. More than 90% of all online experiences start with a simple search on a search engine. 75% of internet users do not scroll past the first page of Google.
As a SEO reseller, you need to let your clients know what you are bringing to the table. What you are bringing to the table is the possibility of helping their business to rank on the first page of Google. As a reseller, you know all the tricks to the trade, since this is your area of expertise. Make the client aware of this fact.
Establishing your brand
You need to know who you are if you want your clients to trust you. You need to understand what your brand stands for to be able to determine who your target market is. For instance, some SEO reseller agencies target big companies and brands, while others are more interested in helping out smaller companies. By establishing your brand, you will be able to narrow down your marketing techniques to suit your brand needs. Figure out which industries you have the most experience in and use this to your advantage.
Work out your SEO strategy
Before you help others, you need to help yourself. Work on your company’s SEO by strengthening your online presence using the best practices in the industry. Create a strong presence on social media platforms such as Facebook, LinkedIn, and Twitter. Work on your SEO articles and send them to sites with high authority. This will create brand awareness and at the same time, showcase your expertise.
Ensure that you regularly post on your website and engage with your audience. Answer all questions about your services. This is the only way people will get to know about your SEO reseller business.
One thing every new client asks is to have a look at the testimonials from previous clients. They will want to know what kind of experience you have in the SEO reseller business, how long you have been in business, how many clients you have signed, and most importantly, your success rate.
Potential clients use his information to determine whether you are the right fit for their SEO needs. You can create a portfolio of testimonials from some of your previous clients.
Marketing your SEO reseller services is one of the tasks you will have to excel at for the success of your agency. Doing it right is the best way to get leads. By executing the tips given above, through proper planning, you will lead your agency on the right path to growth.