If your company or organization looks to make roadway travels safer, do you use marketing to spread your message?
That said the key is to show motorists why your brand is better than any other company’s offerings.
Given the various marketing tools available; use any of them to your advantage.
So, are you ready to market roadway safety for motorists?
Getting Your Message Out to the Public
So that you can spread your brand’s word, keep these tips in mind:
Your company’s online content is one of the best marketing tools available, so make sure you are using it.
The best example of this is your company’s blog.
Use your blog to highlight the dangers of distracted driving to why backup cameras are so useful.
When it comes to distracted driving, write content that speaks to the issue.
There are various forms of distracted driving, some of which include:
- cell phones
- taking care of grooming needs while at the wheel
- reading newspapers or other periodicals
- messing with the CD player or radio
Also write about different technology options, some of which can be lifesavers.
One example would be a backup camera system.
Such systems work to alert motorists to any object that is behind their vehicle when they begin to move out.
With a backup camera in one’s car or truck, they can catch another vehicle or pedestrian moving to their rear. This prevents striking them, avoiding personal injuries and financial ramifications.
As great as content is, videos also offer great marketing opportunities.
Use video to note how catastrophic drinking and driving can be, especially for teens.
When prom and graduation seasons roll around, many teens forgo commonsense. They get behind the wheel, not thinking about the ramifications of alcohol.
Put videos on your website about the dangers of drinking and driving. Doing so can send a message to those willing to listen.
3. Social media
Another great tool at your disposal is social media.
With millions on social media, you can regularly reach countless eyes and ears.
In using social media, engage consumers.
This means answering any questions they have. Also deal with issues related to problems they have in staying safe on the roads.
The main goal here is to communicate with drivers. This is especially important with those higher at risk for accidents.
Such drivers would include teens and those in their 20’s, along with senior citizens.
In looking at the latter group, you might find more of a challenge reaching seniors. This is true when a fair percentage of them are not active on Facebook, Twitter, and Instagram.
One way to sidestep that problem is engaging with their children, those likely to be in their 30’s, 40’s 50’s etc.
Remind them how important it is for their parents to be extra cautious out on the roads. This is a bigger deal as senior citizens age and their reflex abilities slow down when behind the wheel.
In marketing roadway safety to motorists, do your best to drive home how important it is.