Regardless of what area you work in, you need marketing to increase your customer base and help raise awareness about your business. Without it, you can only rely on word of mouth and other comparatively weak resources. Unless you are a renowned superstar in your field, this won’t get you very far.
Creating effective marketing tools doesn’t have to be overly complicated. However, you should understand the importance of each medium and what you will gain from becoming more active in marketing.
Push ads
Push ads are ads that automatically appear on the pages that people are viewing. When they appear, people can simply click on them and be redirected to the ads page. This presents an easy way for people to see what you have.
Everyone from casinos to food product producers can benefit from this kind of ads. Think about gambling ads examples – people can click on a push ad and be automatically redirected to an online casino. They can then start to explore the online gambling world and be on their way to winning big!
Social media
The importance of social media to marketing in all areas can’t be overstated. Some people might consider it unsuitable for their industry, but this is absolutely the wrong way to look at it. Social media can be hugely beneficial in many ways:
- Using visual media such as Instagram can bring your products (or even services) to life for people. Particularly – but not only – if you work in anything related to design or products that have aesthetic appeal, you can use Instagram to highlight the details of your work and showcase different angles, usages, etc.
- Facebook can be extremely useful for gaining automatic reviews and referrals from customers. If you open a page and initiate discussions surrounding the use of your products or services, interested people will join in. This is also a great way to showcase your expertise and give the general public confidence in your abilities.
- LinkedIn has a variety of uses, far more than simply collecting contacts. If you can write an article on your specialty and share it widely, it may well be shared multiple times more, reaching very large audiences. You can exchange comments on the article, and you will gain followers as a result. Do this regularly over an extended period and your following will grow extensively!
Email marketing
Despite what some people say about moving on to newer forms of communication, the fact is that email is still an essential tool for everyone.
In fact, current statistics indicate that there are still 4.6 billion active email users globally in 2025. There is an art to getting email marketing right, but if you figure it out, it could be hugely beneficial to your business.
So, regardless of whether you are selling shoes or fitness memberships or dog training services, you can use email marketing to attract customers. Keep the following ideas in mind:
- Make it easy for people to subscribe and unsubscribe. You don’t want to force your emails on people because they might start to resent it, but if you make the decision clear and easy, people will appreciate it.
- Incentivize your offer. If people feel like they are getting a bargain or a freebie, they will often be motivated to join a list. And once many people are on, they will be likely to stay on as unsubscribing also takes some effort. So whether it be a free ice cream, training session, or ebook, make the offer sweet for people.
- Be graceful. Consciously or not, people don’t like in-your-face salespeople. So your emails should be full of tips, industry updates, and – depending on your area – things like how-to guides, but not blatant demands for customers. Even if there is some initial interest, people will grow tired of this eventually.
Co-branding
Depending on your industry, you might consider co-branding with other companies. Co-branding is exactly what the name implies: Working with other companies on common marketing campaigns to multiply the effects and help raise awareness.
Co-branding can take multiple forms. Some examples include:
- A nutrition company partnering with a sports apparel company. In this type of scenario, marketing efforts could be combined with in-store sales of both products together and common discounts.
- A beauty parlor and hair/skin products company. This can also take the form of common marketing, as well as products and services sold together.
- Medical services and over-the-counter drug brands. With common marketing, clinics and non-prescription medication companies can work together to promote services and good health.
Figure out your marketing sweet spots
Not every form of marketing will be for every business, but some or others of these techniques should bring you many benefits.
To figure out what will work best for you, do some research into your competitors and industry standards, and tweak the ideas you see to your personal style. Then you can sit back and watch your following grow.
