With supply chain disruptions still going on throughout the world, Apple reported a 10 percent drop in Mac sales in Q3 of 2022, according to The Verge. But many suggest that this is all going to be earned back once supply chains go back to normal and all of the new Mac techs comes out of testing. With the new improvements slated to solve inefficiencies and design problems in the devices as well as add new functionality, it is expected that there will be a veritable explosion in sales once they’re released. Let’s take a look at some of the major ones.
Better Screen Tech
If there’s anything Apple devices are known for, it’s their excellent displays. But it would seem that their newest iMac will feature the same 27-inch screen as 2022 one. The only difference is that the bezels will be slimmer. However, rumors abound that the 2023 iMac will feature the latest mini-LED and ProMotion technologies.
As for the MacBook, there has been plenty of talk surrounding whether or not mini-LED tech will be shipping with new entry-level iterations of the Pro and Air. Official statements say that they won’t, but if the rumors about the iMac are to be believed, then it is likely that newer MacBooks will be getting the same treatment.
The Merging of Apple Mobile Devices and Computers
Some may be surprised at the fact that Apple has yet to release a MacBook with a touchscreen. Well, it seems they’re transitioning to that with the new iPad Air, which will function similarly to a touchscreen MacBook combined with mobile features such as an ultrawide camera and 5G. The defining feature that puts it among Apple computers is its M1 chip.
With this advancement, we are getting closer and closer to the fabled MacPad. This is in spite of the fact that Apple software chief Craig Ferighi once said that the company has no intention of putting touchscreens on Mac computers because it’s “fatiguing.” After all, there have been millions of touch screen laptops sold since they spiked in popularity in 2013. Touch screens simply add that much more utility to computers, making tasks simpler depending on what motions come more naturally to you. For example, instead of taking multiple clicks to turn off pop up blocker on Mac, users who prefer to use the touchscreen will find it easier to do so. On top of other previously mobile-only features such as 5G, it seems that the stage is set for Mac computers and mobile devices to finally merge and give consumers much more functionality for either type of device.
The Debut of the M3 Chip
So soon after the debut of the M2 chip, Apple is rumored to already be in the testing stage of the M3 chip. This next model in their proprietary line of processors is going to debut in a new iMac, the 15-inch and 13-inch MacBook Air, and in a new device that some even say is a revival of the 12-inch MacBook. Little is known about the new chip, except that it uses the all-new 3-nanometer design. By contrast, the M1 and M2 chips both use 5nm designs. This increased space efficiency is expected to give devices equipped with M3 that much more performance for a lower energy cost.
These innovations suggest that Apple may be starting to depart from its established ways in order to lean into what the consumers truly want. Coupled with their long-cultivated prestige, this could secure their place as the number one tech company in the world for years to come.