Are you planning to launch an SEO campaign for your website? If yes, you need to consider the best way to measure the success of this campaign. For the best SEO results, you need to learn how to track rankings.
The internet landscape changes fast, and website owners have to keep up. When planning your search engine optimization (SEO) strategy, you’ve to account for such changes. At the core of your SEO campaign is your site’s ranking on search engines.
With half the world’s population now online, good ranking for your website is more important than ever. A 2016 study revealed that search drives 10X more traffic to shopping sites than social media. This highlights the importance of investing in SEO.
Without the best ranking on search engines, it is impossible for your target customers to find you. Research shows that 75% of users never click past the first page of search results. If your site doesn’t rank high for the target keywords, you risk going out of business.
Tracking your site ranking is now harder due to Google algorithm changes. However, it remains critical to your online business.
If you thought rank tracking is dead, it is time to have another look at this crucial SEO practice.
Welcome to Track Rankings 101
Google has dominated the search engine market, maintaining an 88.47 percent market share as of April 2019. This means your SEO campaign has to take into consideration Google algorithm changes.
There are hundreds of such algorithm updates each year. These affect your SEO campaign making it harder than ever to track rankings accurately.
This is one reason some specialists now say tracking ranking is an impossible task. While it is harder today, rank tracking is not dead. Instead, you need a new approach to monitor Google ranking.
It is not all about rising to the top of search engine results. There are other important functions that rank tracking performs. These include:
- Monitoring Page and Keyword Performance
You can now get insight into the best-performing pages and keywords on your website. Rank tracking does more than give you the position of your website.
You can now learn the type of queries bringing targeted traffic to your site. This boosts your keyword research efforts. By focusing on the best performing keywords, you can keep more people coming to your site.
You should also look at the positive aspects of the content on high performing pages. Replicating the qualities of such a page on the rest of the site boosts overall site performance.
If you know which strategies and keywords work best, you can narrow down your SEO scope. This allows you to focus on the more valuable pages and keywords.
- Track the Impact of your SEO Efforts
SEO is necessary for your website, but it is a tedious task. Designing, planning, implementing and monitoring an SEO campaign requires a lot of effort. Most website owners don’t have the skills to keep track of site changes during an SEO campaign.
You can now use the best rank tracker to monitor SEO performance on your site. Rank tracking monitors ongoing changes on every page.
You can evaluate the performance of your SEO strategies by monitoring such changes. If the changes are positive, you can apply the SEO techniques to future campaigns.
If you notice a drop in page ranking, conversion, or an increase in the bounce rate, it is time to overhaul your SEO strategy.
- Track your ROI
As a business owner, you have to measure return on investment for every project you undertake. When implementing an SEO strategy, you not only want to grow your brand but also make money.
As your SEO efforts continue, you need to keep track of the returns on your investment. It is true SEO campaigns are cheap, but you still need to measure ROI.
The best ranking tools monitor not only site performance on search engines but also the ROI.
A good rank tracker will help you boost your strategy to increase returns. In case of losses, you should overhaul the strategy by remedying the identified weaknesses.
- Make better Decisions Swiftly
The internet landscape is fast-paced, and website owners need to make swift decisions all the time. When running an SEO campaign, you have to track the performance of the campaign keenly.
You should leverage the insight you get to make good decisions fast. If you notice fluctuations between low and high rankings, you have to identify the underlying problems and take swift action.
A good tracking tool will identify issues such as poor speed, bounce rates and other problems on every page. Acting fast averts further problems for your website.
Any delay in decision making can cost you a lot of business. For instance, broken links on your content can greatly affect the performance of a page on search.
When you notice a dip in your ranking, you can identify the problem and remedy the situation quickly.
- Targeting the Right Audience
When planning an online marketing campaign, identifying your audience is a crucial step. However, determining the actual demographics of your clients is not easy.
Through rank tracking, it is now possible to identify the type of visitors coming to your website. As your SEO campaign progresses, you can make the necessary changes to target the right audience.
This strategy improves the outcome of your SEO campaign. You will notice more relevant traffic, better conversion, lower bounce rates, and reduced cart abandonment rates.
If you thought rank tracking is dead, you are wrong. Tracking your site’s ranking is as important as ever before. The best ranking tools now focus on a broader range of issues affecting your SEO campaign.
You can use the best SEO tools to track rankings and receive crucial insight for better decision making. Tracking your ranking also refines your SEO campaign.
The best ranking tools also boost your marketing efforts through targeted marketing. You can also track ROI to determine the most profitable SEO techniques.
Author: Benjamin Shepardson founder of NoStop Blogging Services. As the company’s leader, Ben brings to the table an innate ability to help small businesses compete with larger competitors through content strategies and SEO.