An “About Us” page is an easy and affordable way to build a trusting relationship between you and your target audience. If you create attractive text with photos, every visitor will have the opportunity to take a closer look at your brand. 

Selling online is mostly about trust. Your potential customers can’t touch your products or see how you work. They’re afraid of the unknown, and your “About Us” page is a great tool to help them overcome this fear. Below, you’ll find a few rules that will help you to create an effective page.

1. Numbers and facts

Internet users are sick of vague expressions like “the best quality” or “professional experts.” Give them some statistics and numbers! Make them see your results as something real, not imaginary.

2. Benefits before values

Even on your “About Us” page, the main hero is your customer, not your brand. Don’t tell them how good or professional you are. Instead, tell them what you can give them.

3. More structure, fewer words

Modern internet users don’t care about long texts. They want pictures, videos, and witty and memorable slogans. Lists also work well. You have to be concise and persuasive, not wordy.

4. God save infographics

Infographics are a true miracle of the 21st century. They’re both an entertaining and informative way to share necessary information with your visitors. You can try free online services such as Canva, Piktochart, MURAL, and Visme.

5. Call-to-action power

Although the main purpose of your “About Us” page isn’t conversions, it doesn’t mean that you should neglect a call to action. In addition to the standard order-now option, offer your potential customers the ability to check your gallery or contact your manager to leave an application.

6. USP – Unique selling point

Thanks to the internet, we have thousands of options when we want to buy some goods. On the other hand, businesses have to fight with crowds of competitors. Pick a feature or benefit that makes you stand out from this crowd: your USP. Your mission is to highlight it in all the possible ways, especially on your “About Us” page.

7. A good story 

People love good stories. So, tell them the story of your brand. If you don’t have one, make it up. Imagine that your brand is a hero who has to fight with an enemy (a competitor, your customers’ fears, bad quality, etc.). Your brand will become more recognizable and memorable.

8. True testimonials

People tend not to believe brands, but other people. Post a few testimonials from your customers on your “About Us” page. We highly recommend you to add comments from your real customers and not fake ones. To increase credibility, add links to customers’ social media profiles with their consent. 

9. Your team members

This tip isn’t necessary, but it will certainly be a good move. Customers would love to associate your product with real people, not with a heartless company. Post smiling photos of your employees and ask them to share a story.

10. Beautiful pictures

Visual content is much more important than text. So, please, do your best. Post quality photos and optimize them for mobile devices.

If you aren’t 100% confident about your writing skills, it’s still no reason to give up the idea of an “About Us” page. This page might not be the most saleable, but it will certainly help you to build a trusting relationship with your visitors. Hire a professional essay writer at Writemyessayonline who will provide you with well-structured persuasive content for your “About Us” page. In such a manner, you’ll save time for other business tasks!


Richard is an experienced tech journalist and blogger who is passionate about new and emerging technologies. He provides insightful and engaging content for Connection Cafe and is committed to staying up-to-date on the latest trends and developments.