Artificial Intelligence (AI) has evolved rapidly in recent years. In the business world, AI has changed the way companies interact with customers and suppliers by powering chatbot technology.
Chatbots enable companies to provide support to customers and respond to questions they frequently ask without interacting with a real agent. Increasingly, businesses are integrating chatbots into their instant messaging applications and websites to provide customers with real-time support anytime and from anywhere.
There are various things that your business can do with chatbot technology. Although the most common one is answering repetitive questions to relieve customer service teams from focusing on more strategic tasks, companies that utilize chatbots fully use them to address complex customer issues in a personalized way.
Businesses also use chatbots to increase customer loyalty and engagement by integrating them with their knowledge base. In addition to customer support, companies can leverage chatbots to schedule meetings or appointments.
If you’re a business owner, here are five ways to leverage chatbot technology in your company:
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Improving Customer Efficiency
Another way businesses can leverage chatbot technology is in meeting the expectation for efficient support by customers. When customers have queries or complaints, they expect companies to respond to them fast.
Innovative chatbot technology allows brands to automate routine interactions to meet these expectations. However, businesses should understand how the technology improves customer experience by making support more efficient. Where companies use chatbots, customers are not kept waiting for a human agent to resolve their issues.
Instead, chatbot technology enables companies to engage customers proactively, respond quickly, and increase open email rates. Chatbot technology also provides customers with a personalized experience across multiple touchpoints. It enhances customer experience and boosts conversation rates and sales.
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Gathering Consumer Insights
Businesses must understand the needs of their target audience to attract and retain customers. To do this, they must gather data that provides insights into the interests, opinions, and activities their target customers engage in. These insights make it possible for businesses to develop buyer personas.
When your company adopts chatbot technology, your marketing team can gather consumer data and insights from chat logs and use them to understand customers better. It enables you to target them with customized marketing information, including sales offers and product recommendations.
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Generating Business Leads
Chatbot technology is quite advanced and highly effective at engaging target customers with personalized messages. Businesses can use it to generate leads by guiding potential buyers through their purchase journey for faster decision-making.
They come with features that businesses can use to generate leads and boost conversion rates. There are two ways chatbots support lead generation in business – lead qualification and lead nurturing. Chatbots ask visitors relevant questions and direct them to sales teams for conversion to qualify leads.
If you’re looking to use chatbot technology for lead qualification, consider creating a template that visitors can schedule an appointment. You can nurture leads using chatbot technology by engaging customers with personalized discount coupons, combo offers, and product recommendations.
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Scaling Customer Support
Any customer-centered business will prioritize scaling the customer support function to handle surging traffic during peak hours or seasons. Chatbot technology allows companies to do this by enabling them to manage customer conversations without investing in additional customer agents or training.
Businesses can leverage chatbot technology to scale customer support by using templates to boost productivity, manage thousands of customer conversations efficiently and round the clock, and handle high volumes of chats without increasing cost.
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Streamlining Customer Onboarding
Chatbot technology can play an essential role in onboarding new customers to your company. Customers want to know. Whether you create content guides or develop tutorials, they’ll still exhibit reluctance in searching for information by themselves. Chatbots come in handy in such situations, allowing businesses to ease the customer onboarding process and educate customers.
In streamlining customer onboarding, chatbots use customer responses to preset questions to guide customers in finding what they may be searching for. Based on customers’ reactions, companies are made aware of the information that customers need but isn’t available. They also create a better user experience for customers during the onboarding process.
Final Thoughts
Chatbots play a critical role in engaging customers and providing instant support to customers that expect fast resolution of their issues. Companies that make them an integral part of their business technology enjoy numerous benefits, including reduced customer support costs and improved customer experience. If you’re looking to integrate chatbots into your business, you can leverage the technology to grow your business by applying the technology in the five ways discussed above.
