Instagram is growing at an extremely fast rate. There are more than a billion users now with more signing up every day. More than 500 million people check out their accounts on a daily basis and more than 95 million images and videos are shared on a daily basis. This content generates more than 4.2 billion likes. This growth has transformed this platform into more than just a photo sharing app, to a marketing and advertising platform where brands work hard to increase their visibility. The more your brand gets seen out there, the more sales you will make.
The well-known blogs deal with such matters like HashTagsForLikes can help you increase the number of followers and likes and have your brand exposed to a whole lot of users. Here are a few other tips you can employ to increase your brand visibility on this platform.
Post Quality and Unique Content
Posting content is a must if you want your brand to be seen. Instagram is an image-centric platform where users log in to see content in the form of images and videos from other users. Most people log in for entertainment purposes, so you should be on you’re A-game when taking and editing your images. Try and have your images appear unique by incorporating a specific color theme and accompanying your photos with nice and captivating captions. The more your content stands out, the more views, likes and comments you get and the more it ranks higher on users’ feeds.
Studies show that users who post on a regular basis have a higher engagement rate than those whose posts are far and wide. Remember, Instagram has more than 800 million users using their accounts at least once a month. More than 95 million images and videos are shared every day. If you do not post consistently, other content will soon overshadow yours and push it down users’ feeds. You need to post at least once every day to ensure that this does not happen.
Post at the Right Time
In line with posting quality content consistently is the issue of posting at the right time. With a business account, you get to understand your audience behavior as when they are most active on Instagram. It is this time that you should post most of your content so that your followers can see and interact with your content. The more they engage with your content, the higher you get on users’ feeds and the more visibility you get. You can schedule your posts in such a manner that you get alert to post when your audience is active.
Cross-Promote Your Content
It pays to have a presence in more than one social media account. If you have your Facebook and Twitter accounts running, you can cross-promote your content on these accounts and encourage your existing followers to check out your posts on Instagram. If they are already following you on these other accounts, then it means they have an interest in your brand and are likely to follow you on Instagram. Identify the key content and have it copied on these other accounts. It is a good way of not only increasing traffic to your account, but also having more people join Instagram and increase your following.
Tag Popular Accounts
There are Instagram accounts that have already established themselves with a lot of followers in your niche. You can take advantage of such accounts by following and tagging them. Tagging them exposes your content to their followers. You get to have your content seen by users who are not your followers. Do some research first on which accounts to tag as some have fake followers that will not do you any good in terms of visibility.
You can also identify other popular hashtags that can help you expose your brand out there. Try and do some research though instead of just using any other hashtag. Instagram allows you to use a maximum of 30 hashtags, but you do not need all that. You just need a few popular tags that are relevant to your brand.
Participate in Popular Conversations
This is another good and effective way of improving your brand’s visibility. In addition to responding to your followers’ comments and suggestions, identify other popular conversations that are related to your brand. Participate in these conversations providing useful insights and try and win as many people as possible.