No matter where you go in this day and age, you’re likely to see people fiddling with a screen whether it be that of a laptop, tablet, or mobile phone. If you look a little closer, you’ll probably notice that they’re scrolling down their timeline on one of many social media networks. This is one of many signs of how ubiquitous social media has become in the lives of everyday people. This has significant benefits for businesses seeing as for the most part, they’re networks that are free to join and share content on. This could do wonders for your marketing budget as a business especially seeing as it creates an avenue for you to save. If you’ve been thinking about how you can cut your marketing budget using social media, you will find a few ways below.

    Traditional Media Coverage

    Back in the day, before a business could get noticed, you’d have to spend hundreds if not thousands on paying for newspaper ads, TV ads, as well as radio and billboards. However, now that social media has billions of eyes scrolling throughtheir timelines for hours on end, you can capture a significant fraction of your target audience there. Although the need for traditional forms of media hasn’t entirely been eliminated, social media marketing enables you to gain traditional media coverage by sharing your content or news which ultimately saves you money on marketing. With a little investment, you can also do paid social media ads which should widen your visibility and reach.

    Product Launch

    Another way social media can cut your marketing costs is by saving you the money you’d be likely to spend on a product launch. Seeing as word of mouth is said to be one of the best forms of marketing, social media is the perfect platform for this as it’s a means of getting people talking and sharing reviews as well as free samples. Some tips for launching a product via social media include designing a teaser campaign, designating a hashtag, engaging with user contests, building excitement and using influencers.

    Customer Support

    Customer support is a vital aspect of any business. It ensures customers that you care about their needs and can also help create long-time customers,whoare every businesses dream. Running this department, however, can be relatively expensive, especially if you want to be available 24/7. This cost can be reduced, however, by using social media as a means of offering instant support. In the case where you have to make or respond to international inquiries that are urgent, try typing “international call rates Viber” in your search engine to see if that will be an additional but affordable option in conjunction with social media.

    Although people are making noise about the effectiveness of social media, it doesn’t mean that a lot of time and work doesn’t go into ensuring you see tangible results. It takes a level of skill, exploring different tactics and consistency to see a return on your investment of time and effort. When you do, however, you should find you ended up saving a significant amount on marketing through social media.

    Richard is an experienced tech journalist and blogger who is passionate about new and emerging technologies. He provides insightful and engaging content for Connection Cafe and is committed to staying up-to-date on the latest trends and developments.