Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    31 Watch2gether Alternatives[100% WORKING] – A Comprehensive Guide

    March 18, 2023

    20 Tamilgun Alternatives for Watching Free Movies & TV Shows

    March 18, 2023

    21 Lunar Client Alternatives : Uncover the Perfect Minecraft Mod!

    March 18, 2023
    Facebook Twitter Instagram
    • Home
    • About Us
    • Advertise
    • Write For Us
    • Contact Us
    Facebook Twitter
    Connection Cafe
    • Small Business
      • Biz Tech
      • Marketing
      • Sales
    • IoT
    • IT
      • Big Data
    • Security
    • Software
    • Internet
      • Web Apps
      • Social Media
    • Mobile
      • Android
      • iOS
    • Gaming
    • Other
      • Gadgets
      • Blogging
      • VOIP
    Connection Cafe
    Home»Business»How Real-Time Personalization Can Create Lasting Loyalty
    Business

    How Real-Time Personalization Can Create Lasting Loyalty

    RichardBy RichardMarch 30, 2018Updated:March 31, 2018No Comments4 Mins Read

    As a consumer, no matter whether you shop online or in a brick-and-mortar storefront, you want to enjoy the same brand experience with the companies with which you do business. Makes sense, right?

    Thus, to better simulate the same in-store shopping and engagement experience, many forward-thinking online retailers are employing what’s called “real-time personalization” to drive acquisitions and conversions.

    In order to use real-time personalization to its full advantage, business owners should consider the following tips that will help them best connect with customers — and deliver real-time, cross-device customer service that amplifies the user experience:

    Use Data to Build Meaningful Relationships

    It’s no secret companies have been busy collecting all sorts of personal data about their customers for some time. This can include a customer’s age, gender, date of birth, location and purchase history, amongst many other variables. Yet, when it comes to real-time personalization, amassing tons of data isn’t enough, as companies must know how to analyze and operate with the data they have on file.

    For instance, online companies should determine what type of device their customers are using to access their site. If a majority use their smartphones, then they’ll no doubt want and expect a mobile-friendly experience — and business owners should respond accordingly. Business owners should then use a data management plan to understand how their customers react and engage in terms of their website content.

    Provide a Seamless Experience with Cloud Call Center Software

    To help deliver high-level customer experiences anytime and from anywhere, business owners may wish to consider implementing cloud call center software. In particular, employing this type of software allows customers to more easily get in touch with your support team through a number of different channels, including voice, email, live chat and social media, to name a few.

    In other words, all they need is a phone and internet connection to reach you. Pretty seamless, right? Beyond the ease of connecting with a company support rep at any time of the day, agents who work in cloud contact centers can often more easily and efficiently resolve customer service issues and, more importantly, not force that customer to continue to wait on hold.

    Moreover, these highly-trained call center agents can provide outstanding and seamless customer experiences on a regular basis across every channel and every touch point, without ever missing a beat.

    Know Which Content to Personalize

    Companies must not only know whom to target, but also what type of content they should personalize for their customers. In most cases, companies can take steps to personalize new or existing content for any number of customers in various stages of the buyers’ cycle.

    Additionally, online retailers can learn a lot about their customers based on their email or IP address and tailor their messages to these specific audiences. For example, a teacher with an email address that ends in .edu who’s shopping for educational products for their classroom may see different ads and call-to-actions than a parent with a more generic email address who’s browsing for toys at the same online store.

    Online stores that maintain a regular blog and/or post content to social media can include specific calls-to-action meant for specific audiences. In general, companies should do what they can to offer a personalized experience based on product offers, customer location or price points, which will help to ensure online shoppers will see the most relevant information.

    By Offering Real-Time Personalization, Customers are Likely to Remain Loyal

    As most online business owners know, customers want and deserve quick a seamless online experience. After all, if they don’t have an optimum experience on one site, they can easily go and shop elsewhere. By not only collecting data about customers but also using this information to get to know them better, people are more likely to be satisfied with their overall experience with an online company and return again and again.

    Richard
    • Website
    • Facebook
    • Twitter

    Related Posts

    Improving Your Strategy for Customer Engagement

    February 27, 2023

    Company Management: How Ambitious Entrepreneurs Get Ahead of the Competition

    February 24, 2023

    Strategies for Successful Recruitment: How to Attract Top Talent

    February 20, 2023
    Categories
    Editors Picks
    Top Reviews
    Apps

    Is A Mobile App Your Company’s Missing Piece Of The Puzzle?

    By Richard
    Career

    Why Empathy Is A Critical Selling Skill For Success

    By Richard
    Business

    How A Doctorate In Psychology Could Aid Your Business

    By Richard
    Facebook Twitter
    • Home
    • About Us
    • Advertise
    • Write For Us
    • Contact Us
    © 2023 Connection Cafe, All Rights Reserved

    Type above and press Enter to search. Press Esc to cancel.