Author: Richard

You have to spend money to make money — every entrepreneur in history has heard those words, and they are no less true in 2022 than they were hundreds of years ago. Businesses don’t operate for free; they need to acquire supplies, pay employees, advertise and perform other costly duties that allow their products to end up in the hands of paying customers. In the 21st century, a new field of business has developed to help business leaders better understand where their money is going, where it should be going and why. This field is called spend management, and here’s…

High-quality content has always been a distinguishing factor in marketing as it influences the delivery and reception of a message. With competition soaring in the digital space, content-led marketing strategies are proving to be more effective than ever. This article outlines six benefits of content marketing. Amplifies your brand awareness Investing in relevant and engaging content that your target audience will love reading is one of the most efficient ways of amplifying your brand awareness. As more people read and share your content, your brand name will eventually become synonymous with the products or solutions you provide. To execute this…

Whether you’re a small startup or an established company, marketing plays a huge role in keeping your business afloat. You need to come up with ways to reach out to customers and to stay ahead of the competition. Marketing helps send your message across and preserves your brand image. You may be focused on a DIY digital marketing plan now for your growing company. You may only have a few projects and you’re getting by. On the other hand, you may already have a team set up, with numerous projects planned out. You need someone with experience, with strategic thinking.…

A follow-on investment is made using venture capital financing or funding obtained shortly after an initial public offering (IPO). Typically, they are used by a new company to gain supplemental funding.  Follow-on investments offer smaller firms an opportunity to get in on the ground floor of a new business that could be potentially lucrative. What Is a Follow-On Investment? In venture capital, a new private company might need funding to scale its growth. It can often obtain significant Series A, B, or C funding from a larger investor. However, other investors may be interested in the company as well, but…

Are you considering hiring a marketing agency for your B2B company? Here are a few reasons it may be a wise investment for your company. Having a well-thought-out content strategy can help you create your brand and expand your business. But what if your writing skills are lacking?  Suppose you don’t have a team of talented marketers. Who will vet and recruit writers and marketers for you if you don’t have time to do so? They assume creative social media postings and PPC marketing will suffice for direct-to-consumer firms. They’ve got it backwards. Content marketing is essential regardless of the product…

In a world dominated by the Covid-19 virus, the coronavirus pandemic has affected the majority of the world, and the way people live their day-to-day lives. One of the biggest impacts of the virus is forcing individuals and employees to self-isolate and work from home. Many businesses can survive with workers in isolation, but for some companies, it can be a struggle. So, let us take a look at 5 ways you can successfully keep your business running whilst your staff are in isolation. Provide employees with the right productivity tools and tech Providing tools that help employees stay connected…

Friends, Mojang Studios pleased us with a new update in the new year and released Minecraft PE 2022. This part is included in The Wild update. In this version of the game, there are many innovations and interesting details that fill the cubic world with new life and make the adventure even more interesting and exciting. Some of the new products are presented in the version of Minecraft PE 1.18.0. The creators of the game have added new animals to the game. They added amphibious frogs and their tadpole predecessors to some biomes.  In addition, now you can enjoy the…

Employee onboarding processes significantly impact performance, motivation, and enthusiasm. As the new hires learn the fundamentals of their job, you have the chance to create a lasting first impression. A good onboarding process sets the tone for your new employees’ entire experience with your company. It can also boost work performance in the future by setting up your new hires for success from the time they start their training. This improves job satisfaction, boosting employee retention. When you commit resources and time to build a strategic and high-quality onboarding process, the result is productive, engaged, and happy employees who know…

Team building is a good way to assess how a team interacts and works together to accomplish tasks and any workload. Aside from collaborative work, it also promotes creativity and resourcefulness. A team building blog helps you enhance a team’s performance and allows them to get to know each other on a personal level.   Thus, it strengthens their bond as a group. The team members get motivated to work because they have a support system and a good work environment. And eventually, they will hone their skills, unlock their potential, step up and become future leaders. Good thing, team building…

Medium is one of the most respected blogging platforms in the world. If you want to develop an audience without having to build a website, Medium is the place to do it.  However, just because you can grow (and monetize) an audience on Medium doesn’t mean it’s easy. With that in mind, we want to share six ways you can help ensure your Medium posts get the attention they deserve. 1. Know Your Niche If you stick with what you know, you’ll have a much easier time building an audience. Readers can sniff out faux-experts with ease, so you should…

Maintaining a solid online presence is an absolute must for any enterprise that wishes to remain solvent in the digital age. However, a staggering number of small businesses have yet to maximize their respective online presences. For many of these companies, irregularly-updated websites and ineffectually maintained social media accounts represent the extent of their digital footprints. Fortunately, bolstering your online presence isn’t nearly as complicated as businesses like this make it seem. Devote More Attention to Social Media  While it’s true that social media has become an essential tool for promoting businesses of all sizes, not all enterprises are equally…

The days of only being able to place wagers with your local betting shops are long gone. Two major innovations have changed all of that. First, the arrival of the internet and online gambling sites, then the advancements in mobile technology and laptops/tablets. Now using mobile apps is the preferred way to place your bets. It used to be so frustrating when your local bookmaker closed their shops. If you had missed placing that potentially winning bet, then that was that. Now it’s a totally different story, one we couldn’t have imagined many years ago. The internet began this change…

Due diligence is no longer confined to M&A situations. Compliance and tax audits seem to increase every month; joint ventures demand a high speed of response; frequent business partnerships and opportunities require fast onboarding, and other situations like fundraising initiatives come along repeatedly – all of them necessitating due diligence.  As a result, responsible companies are making due diligence part of their daily rhythm of business.  Fortunately, new tools help enterprises to remain on top of their due diligence at all times, and virtual data rooms, or VDRs, are leading the pack. Virtual data rooms are secure, online repositories where…

Why consider Staff Augmentation Services? When you have projects that require highly skilled specialists on a short term basis for product design, consulting, analysis, software development, and more, you don’t need to hire them in house. In fact, you need these employees as additional hands on the company deck. Outsourced workers who are skilled at what they do are your best choice in this regard. This is the exact moment when Resource Augmentation comes in handy. It helps you reduce costs of new employment and improve the operational efficiency in the process. You can easily find the right specialists to…