Author: Richard

High-quality content has always been a distinguishing factor in marketing as it influences the delivery and reception of a message. With competition soaring in the digital space, content-led marketing strategies are proving to be more effective than ever. This article outlines six benefits of content marketing. Amplifies your brand awareness Investing in relevant and engaging content that your target audience will love reading is one of the most efficient ways of amplifying your brand awareness. As more people read and share your content, your brand name will eventually become synonymous with the products or solutions you provide. To execute this…

Whether you’re a small startup or an established company, marketing plays a huge role in keeping your business afloat. You need to come up with ways to reach out to customers and to stay ahead of the competition. Marketing helps send your message across and preserves your brand image. You may be focused on a DIY digital marketing plan now for your growing company. You may only have a few projects and you’re getting by. On the other hand, you may already have a team set up, with numerous projects planned out. You need someone with experience, with strategic thinking.…

A follow-on investment is made using venture capital financing or funding obtained shortly after an initial public offering (IPO). Typically, they are used by a new company to gain supplemental funding.  Follow-on investments offer smaller firms an opportunity to get in on the ground floor of a new business that could be potentially lucrative. What Is a Follow-On Investment? In venture capital, a new private company might need funding to scale its growth. It can often obtain significant Series A, B, or C funding from a larger investor. However, other investors may be interested in the company as well, but…

Are you considering hiring a marketing agency for your B2B company? Here are a few reasons it may be a wise investment for your company. Having a well-thought-out content strategy can help you create your brand and expand your business. But what if your writing skills are lacking?  Suppose you don’t have a team of talented marketers. Who will vet and recruit writers and marketers for you if you don’t have time to do so? They assume creative social media postings and PPC marketing will suffice for direct-to-consumer firms. They’ve got it backwards. Content marketing is essential regardless of the product…

In a world dominated by the Covid-19 virus, the coronavirus pandemic has affected the majority of the world, and the way people live their day-to-day lives. One of the biggest impacts of the virus is forcing individuals and employees to self-isolate and work from home. Many businesses can survive with workers in isolation, but for some companies, it can be a struggle. So, let us take a look at 5 ways you can successfully keep your business running whilst your staff are in isolation. Provide employees with the right productivity tools and tech Providing tools that help employees stay connected…

Friends, Mojang Studios pleased us with a new update in the new year and released Minecraft PE 2022. This part is included in The Wild update. In this version of the game, there are many innovations and interesting details that fill the cubic world with new life and make the adventure even more interesting and exciting. Some of the new products are presented in the version of Minecraft PE 1.18.0. The creators of the game have added new animals to the game. They added amphibious frogs and their tadpole predecessors to some biomes.  In addition, now you can enjoy the…

Employee onboarding processes significantly impact performance, motivation, and enthusiasm. As the new hires learn the fundamentals of their job, you have the chance to create a lasting first impression. A good onboarding process sets the tone for your new employees’ entire experience with your company. It can also boost work performance in the future by setting up your new hires for success from the time they start their training. This improves job satisfaction, boosting employee retention. When you commit resources and time to build a strategic and high-quality onboarding process, the result is productive, engaged, and happy employees who know…

Team building is a good way to assess how a team interacts and works together to accomplish tasks and any workload. Aside from collaborative work, it also promotes creativity and resourcefulness. A team building blog helps you enhance a team’s performance and allows them to get to know each other on a personal level.   Thus, it strengthens their bond as a group. The team members get motivated to work because they have a support system and a good work environment. And eventually, they will hone their skills, unlock their potential, step up and become future leaders. Good thing, team building…

Even though the most reliable way to connect to the internet belongs to LAN cables, it has now become equally important that you have a wireless router in your home as well. If you think that going into the store and get one is all you have to do, you are mistaken. There are plenty of different types of wireless routers, and picking the right one requires a certain amount of research. There are a couple of things you should pay attention to if you want to make the right purchase decision. Let’s dig a bit deeper and take a…