Modern customers are spoiled for choice. Today, the market provides them with too many alternative options to choose from. So if you want your company to survive in a highly competitive environment, you should create a strong brand voice and make your products to stand out.
In this article, you will learn how to build a brand identity on Instagram and how to make your account look catchy, yet consistent. Here you will find eight useful marketing tips, which will take your business to the next level.
Tell your story
First of all, you should be proud of your brand and its history. Feel free to tell your followers the story of your company creation. Share all the ups and downs, which you experienced on the way to success.
Also, don’t forget to thank your followers for their support and loyalty. Show how much you appreciate that they choose your brand among other products available in the market. And once you achieve one of your goals, you should celebrate your little or big win with your customers.
Screenshot source: https://www.instagram.com/p/BoR3UXwB0wh/
Know your audience
It’s impossible to create a strong brand voice on Instagram if you have no idea who your audience is. So first you should analyze who follows your business account.
You may find out that your real-life target audience doesn’t match your Instagram following. For instance, if you sell luxury jewelry, it’s highly likely that most of your buyers are wealthy 40+-year-old men, who do not use Instagram. Probably, most of your followers are young women, who can’t afford your products.
In this case, you should create posts, which target real buyers but also appeals to the followers. You should find a balance to convey your brand message in the right way.
Screenshot source: https://www.instagram.com/p/ButiRtEgaPW/
Speak the same language as your followers
If you want to boost reach and engagement, you must use words and phrases, which your followers commonly use, when writing captions. If you target Millennials and Generation Z, you should use the abbreviations, shorted words, and slang. Otherwise, you will have little chances to win the attention of your followers.
Take a look at the following post published by popular fashion brand Forever21. The caption contains an abbreviation “otw” (on the way) and the phrase “selfie Sunday’s”, which are understandable for younger generations but sound weird for people older than 40 years. And guess what? The target audience of Forever21 truly likes posts like this!
Screenshot source: https://www.instagram.com/p/BvItAstlFYV/
Produce different types of content
If you use Instagram to promote your brand, it doesn’t mean that you should post only photos of your products and happy clients. You can create any type of content, which your target audience find interesting and relevant. You can post videos, infographics, memes, and vector images if it helps to deliver the message of your brand.
To create a strong branding identity, Forever21 posts not only product photos and selfies, but also memes, quotes, and funny jokes. Do you know why it works? It helps to keep engagement on a high level because the target audience of the brand finds this content more fascinating and entertaining.
Screenshot source: https://www.instagram.com/p/BvBBJYTF_Gh/
See the whole picture
You can take your brand to the next level if you use Instagram wisely. You need to design a concept of your business account before creating any posts. You should decide what kind of content you will create, which color scheme you will choose, which tone of voice you will set.
“You can’t just post random pictures. It will never work for you. If you want to make your brand stronger, you should keep your Instagram organized,” says Diana Adjadj, a content writer at Studicus.
Take a look at Domino’s Pizza account. Here you can find only photos of the pizza in the boxes and nothing more on. It is the simples example on how a company can create a cohesive Instagram aesthetic.
Screenshot source: https://www.instagram.com/dominos/
Choose appropriate tone of voice
What kind of tone of voice does your brand have? Is it serious, conversational, entertaining, professional, enthusiastic, educational or sarcastic? If you haven’t set the tone of voice yet, it’s time to do it right now. You should apply it to every post you create on Instagram.
If you want to see an example of a proper tone of voice, visit the Cheesecake Factory account. All captions are factious and witty, and they perfectly fit the brand concept. Posts like these put the smile on the follower’s face and encourage him/her to order a slice of cheesecake.
Screenshot sources: https://www.instagram.com/p/Bu_qGTXl0JJ/
Share stories of your employees
If you want to show that you are proud of people who work at your company, you should share their stories with the world. You should create posts, which praise the achievements of your hardworking team. The great news is that if you demonstrate how much you care about your team members, it will add value to your brand.
Here is an example for you. KLM airline, which successfully operates in the market for many years, regularly creates posts about its best employees. Take a look at the following photo collage of son and dad called“19 years later”. This post is about one special family, which works for KLM. And if you write posts like this, it will help you to strengthen your brand’s message.
Screenshot source: https://www.instagram.com/p/BuMCoCvHnb8/
Utilize online tools and services
Fortunately, there are lots of tools and services, which you can use to facilitate your working process. Here is a list of a few essential online resources, which will help you to create excellent posts:
- Buffer. It’s a must-have tool, which allows scheduling posts and measuring results. It helps to define the weak spots of the content marketing strategy and to find solutions on how to boost engagement.
- TrustMyPaper. It’s a platform, where you can order custom written Instagram posts. Professional marketers will help you to create captions, which will grab the audience attention.
- Hashtagify. This tool helps to find trending hashtags and to explore popularity and correlation. Also, it allows checking the top influencers and monitoring hashtag performance.
- GrabMyEssay. You can use this service to edit and proofread your posts. It will help you to ensure that your Instagram captions are free from typos and grammar mistakes.
- Best Essay Education. Along with proofreading, there is another factor you need to take into consideration and that is editing your content so that your sentences are clearer and better put-together.
Wrapping it up
If you understand what branding is all about, you can easily create a strong brand on Instagram. With the help of the advice given and use of modern services, it is rather simple to achieve your goals.
But keep in mind that the only way to make your brand top-of-mind is to believe in the ideas you spread. If you are genuinely passionate about your work, and if you love what you do, you will win the customers’ hearts.