When it comes to digital marketing, there is no match to push notifications. Push notifications provide you an instant ability to reach an audience present in any corner of the world. Moreover, it provides you the ability to use rich media. You can add images, videos, graphics, gifs, emojis, etc. This makes your task easy by letting you share more information.
This is why React Native push notifications for both Android and iOS mobile applications are in trend. This is why more and more business owners are shifting their focus on installing React Native push notifications.
If you are one among them, you should know how to install them correctly. You should also know what to avoid before installation.
To help you out on the same here are 7 steps that you should avoid before installing React Native push notifications in both iOS and Android.
Going for free service
Most business owners prefer free service overpaid. They do it without realizing that customer data is being sold and is becoming accessible to competitors. This means you are creating your competitors yourself.
They never gave a thought to why they are getting it free from one while others are charging for the same. The thing is when you are going for free service you are giving your provider an opportunity to collect and sell the data on your app. Here the SDK that you are going to install on your mobile application will let your provider collect the personal data of your users.
It includes email addresses, cookies, etc. Now this information can also be acquired by your competitor apps. This means the chances are high that you can lose an opportunity to take a lead in the market.
Dynamic Personalization and Automation
Although sending the same push notification to a large group of users is useful for many app owners. But they are losing huge opportunities by not using dynamic personalization. The fact is, notifications personalized with dynamic parameters like customer name, product/service name, product/service category, etc provide a higher click rate. It also provides a lower opt-out rate.
This means if you are not using notifications that are triggered by user behavior you have to make changes. This means you should avoid going with a service provider that does not provide dynamic personalization and automation capabilities.
In-house Push notification solution
Most of the service providers are having periodic subscription fees. Some of the app owners think that if they go with their own push notification solution in-house, they will get rid of recurring costs. Although it sounds to be a cost-effective option, the reality is different.
This is so because your IT team is not expert enough in this area. You have to allocate your valuable time, effort, and money. So, this is not the wise decision to take when the technology is changing at a rapid pace and your competitors have already taken a lead.
Ignoring the Installation process
You should avoid going with a subscriber that does not provide you with portability. This is so because if your service provider doesn’t have this feature you will be locked with the same provider. In case if you leave the service provider, you will lose your subscribers
When it comes to local marketing, language matters the most. So, you should avoid going with a service provider that can’t provide you with the local language. This is so because it can cause hindrance in promoting your products and services. This means you cannot beat your local competitors the way you want.
When it comes to React Native push notifications, it is new for many. So, there may arise several situations where you can’t resolve an issue without proper technical support. The 24X7 availability can make or break your business especially when you have to run big sale events. This is so because during this time the traffic is more and all it demands is sending notifications on a continuous basis to a mass audience.
It is crucial to take several things into consideration before installing React Native push notifications. This is so because even a slight mistake can break your marketing campaign. This is why we have presented you with a list of steps that you should avoid before installation.
Author Bio: Wonderpush provides you an opportunity to boost your marketing campaign. It provides you with React Native push notifications to stay ahead of your competitors.