One of the most essential techniques to help get your small online business up and running is marketing. If people don’t know about your brand, the chances are you won’t get very far. Marketing and promoting your business helpsto create awareness and hopefully gain you more customers. Here are five ways to market your small online business.

Social Media

With millions of users logging into social media platforms such as Twitter and Facebook every day, a great place to start when it comes to marketing your own business is to create a page on the most popular social media channels. Getting your name out there with a business page can make all the difference and help you attract new customers to your company. Perseverance is key if you want to see any success.

Create a Blog

If you want customers to invest in your business, a good idea would be to create a blog. Having your own blog can add a personal touch to your company, letting customers know more about what your business is all about. With websites such as WordPress allowing you to create a blog for free, make sure that you stay consistent with uploads and make each post informative and eye-catching to the reader. For your blog to be active, you will need to find a VPS web hosting plan that is right for you, giving you control and functionality in a scalable hosting environment.

Email Newsletter

If you want to lure past customers back to your business, creating an email newsletter could be the right option to go for. Emailing past and present customers with the latest updates of your business may help drum up interest and get people back on board. However, many business owners make the mistake of focusing too much on securing new customers. Instead, offer special discounts or competitions to your existing customer base, as that way, they will stay loyal and dedicated to your brand.

SEO

If you face a lot of competition from others in your field, it’s essential that you know all about search engine optimization. For your online business to appear at the top of search results, you need to make sure that you include keywords that are relevant to your company. It can be a dog eat dog world if you have a lot of competitors, so staying one step ahead of the game can ensure you take first place when customers are checking out who to go for.

Google Places

Make sure to register your business with Google Places, so it can be found more easily on Google searches. What’s more, your business will show up on Google Maps too, helping customers locate where you are (should you have an office headquarters). All you need to do is fill out a form, register and verify your business by either calling up or emailing the company.

Whether you plan to create a business page on Facebook, starting up your own blog or sending out an email newsletter to keep past and present customers in the know, there are all sorts of ways that you can market your small online business.