If your checklist does not have android push notifications in the marketing row, you need to revise your marketing strategies. If you are not living under the rock, then you might have heard about the term “push notifications”. It has proven to be one of the most effective marketing tools that have helped ecommerce businesses reach new heights of success within an incredibly less amount of time.
In this article, we will be discussing five ways to fill up your treasure bags with push notification usage in your online business. But first things first, what are push notifications?
Push notifications are the pop-up messages users receive on their mobile screens from apps and websites. You can personalize these push notifications according to the users’ needs and demands.
5 flutters to the wings of success
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Attract new bees to the honey!
You can bring new visitors to your website and ask them to subscribe to the business’s app or website. You can also impress visitors through marketing software, building a loyal customer base for your business. Now the question arises, what is the role of push notifications in the process?
Usually, when a customer does not complete the signup process, it gets hard to engage them further. That is where push notifications remind users through pop-ups on their screens to go back and complete the process.
Once the user permits you to send them the push notifications, you can avail full advantages of sending push notifications to the users. That also works in your favor as you can remind users to complete the registration or make the purchase they left in the middle.
Through such actions, you can collect user information enabling you to customize future communication with the users.
If the potential users keep coming back, you can expect to earn huge profits from such growth in users’ interest in your services.
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Make them irresistible offers for record-breaking profits!
Today competition is rising like fire in the jungle. You need to stand out in the market to outshine other competitors. To do so, you need to put in extra effort, like pampering your customers with offers and discounts.
People expect discounts and price drops on their preferred products, but due to their busy schedules, they end up missing offers offered by you, making the number of buyers less than it should be.
When the users receive push notifications with the hint of upcoming sales, or price drops on their wish-listed items, they will go to the website. That will lead to a pretty-well website traffic rate, and the sales rate will increase like crazy!
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Do not let user engagement lose its essence!
Push notifications are the best source to engage users on your business app or website. You can engage users on the app without offering any discounts or offers by personalizing push notifications that the users click on such pop-ups to visit your app or website to go through the latest collection or check out the items in the catalog.
Sometimes users also forget about the app or website and do not visit it anymore. You can bring back such inactive users through push notification reminders, keeping user engagement intact.
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Always look at the other side of the road!
Feedbacks are as crucial for the business as anything else. When a user is invited on the website, or app through push notifications, to rate the products they get the sense of being valued and appreciated. Such feedbacks also help you analyze users’ behavior and expectations from the brand.
You can, accordingly, make changes in the services and work upon the required possible features suggested by the users.
You can convince your users to send feedback by thanking them and telling them how their feedback is valuable to the company and future potential customers.
However, do not expect 100% effects from this tactic, but still, you can boost user engagement with the help of only push notifications.
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Customer retention is its superpower!
Do you know that customer retention is equally beneficial but at the same time a little challenging? According to Bain & Company, even if you can retain 5% of the customers, your profits can go up to 25% to 95%.
Apart from sending emails, push notifications can also facilitate sending customized push notifications to existing customers. By sending them personalized push notifications, you can bring back these customers to your website.
The bottom line is…
Android Push notifications have benefited the online market segment vastly. There are numerous benefits of adding push notifications in your marketing strategy to pull customers to your brand.
However, if you are a newbie at this, make sure you keep a few things in mind.
- Push notifications are effective until you know how much to send in a day. Do not send more than one push notification in a day or your push notification will get opted-out by the user.
- Respect users’ different time zones. Untimed push notification delivery can cause users to abandon your services completely.
Keep a few things in mind, and you can cross bridges without difficulty with push notifications.
