If you’ve been looking for new ways to promote your eLearning business, there’s a bunch of things you can do. 

Using popup banner ads is one of them. And in this post, we are going to talk about that.

So, buckle up. Here are five reasons why popup banners are great for marketing your eLearning brand,

1. Perfectly Showcase Your Brand

Appearing when the users are browsing your website, popup banners simply enable you to place any information in front of your users’ eyes.

This pushes down the chances of your message being ignored. It’s like, even if the users don’t click through, they have at least seen your offer so that they can be retargeted. Plus, this perfectly satisfies your purpose of being noticed.

A sure-shot way of showcasing your brand, right?

2. Helps Promote Your Webinars And Other eLearning Events

Another great reason why popup banners are great for boosting awareness for your eLearning business is that they assist your webinar marketing campaigns as well.

For example, say you are planning to launch a webinar and need registrants for it. A popup banner campaign can significantly help your goals of acquiring more registrants for your webinar or eLearning event.

How?

As there are various types of popup banner ad designs, you can choose the one that best suits your agenda of promoting your webinar or event.

3. Easily Transfer Traffic To Your Target Pages

Many times it happens that our target pages lack traffic while some other pages keep getting a world of visitors.

In times like these, we all wish to transfer these visitors to our target page. Speaking of how that can be done perfectly, a popup banner campaign is a straightforward answer.

For example, if your popular web pages are blog posts or other informative content pieces, you can divert the traffic on these pages to your landing pages.

All it takes is a smartly written and designed pop-up banner ad.

4. Can Help You Expand Your Email List

It’s no news that email marketing is one of the hottest marketing trends in the world. In fact, things have been that way since the beginning of time. Just the paths to achieving email success have changed and upgraded.

One such upgrade to the idea of email marketing is a popup banner campaign.

By appearing at the right time, displaying a compelling text copy and attracting with a smartly designed CTA button, popup banner campaigns can help you win at expanding your email list.

5. Gives You A Second Chance To Keep Your Visitors From Leaving

Have you seen popup banner ads that appear right when a user is about to leave the website?

Even though they may not come off as too impressive, they can help you keep your visitors from leaving your website.

Take this, for example. If a visitor is about to leave your website for the lack of content, you can customize a popup message that tells the users about your other useful pieces on the same topic.

This may work as; even if the user didn’t like your current page, the other resources might be useful to them.

Also, this technique can significantly lower your website’s bounce rates.

Final Words

As eLearning businesses are continually looking for more and more techniques to make marketing of their products easy, popup banner marketing always comes in handy.

From acquiring more leads to helping you lower your site’s bounce rates, an effective popup banner marketing campaign can do it all. All you need to do is learn how to launch a highly converting eLearning popup banner campaign.

Richard is an experienced tech journalist and blogger who is passionate about new and emerging technologies. He provides insightful and engaging content for Connection Cafe and is committed to staying up-to-date on the latest trends and developments.