According to recent studies, nearly half of consumers prefer to do their shopping online rather than in person at brick-and-mortar shops.
While this is excellent news for those that are in the business of selling online, this also means the competition is about to get a whole lot harder.
After all, launching an online shop is now easier than ever.
And if people know consumers are looking online to buy things from everyday items to personalized holiday gifts, you can bet there will continue to be more eCommerce shop owners in the future.
If you’re looking to grow your online business and need more high-quality leads, check out this roundup of some of the quickest and easiest ways to drive traffic to your eCommerce store.
Let’s get started.
1. Monitor Your Current Site Traffic
You can never make improvements to your online shop’s traffic numbers if you don’t know how you’re doing right now.
Luckily, finding out how many people are coming to your online shop these days is easy to monitor if you connect your website with Google Analytics.
Google Analytics is one of the best ways to find out how many people come to your website, where they come from, and what they do once they arrive.
In your Google Analytics account, you can see data such as:
- Number of users
- Bounce rate
- Number of sessions per user
- Average session duration
- Number of pageviews
This information lets you know where you currently stand. This way, as you take steps to drive more traffic to your eCommerce shop, you can monitor whether your efforts are working or not.
2. Optimize Loading Time
One of the easiest ways to make an instant improvement to your website and the amount of traffic it sees is to optimize your site for speed and performance.
To do this, first, start by analyzing your eCommerce shop using Google PageSpeed Insights. This free online tool will tell you how fast both your mobile and desktop versions are.
From there, you’ll also receive some suggestions from Google on how to improve your site’s loading speed such as:
- Enable browser caching
- Compress images into smaller file sizes
- Use a CDN
- Use a reliable hosting provider
- Minify CSS, JS, and HTML files
- And more
The great thing about optimizing your website for speed and performance is twofold.
First, by increasing your site’s loading speed, you offer site visitors that are already there a better user experience, which encourages them to stay on your website longer.
Second, it helps your SEO because the longer people stay on your website, the higher Google will rank your online shop.
So what does this mean for you?
The better your online shop ranks, the more people that will see your site in their search results, and the more traffic that will come your way.
3. Create a YouTube Channel
There’s no denying that ranking well in Google is going to help direct more organic traffic to your online store.
But did you know that YouTube ranks as the second largest search engine in the world?
Well, it does. And the truth is, people love to watch video content.
So much so, that the Cisco Visual Networking Index estimates that by 2020, video content will make up a whopping 80% of all consumer internet traffic.
That means you should look into creating a YouTube channel to complement your online shop.
Here are some tips for creating a standout YouTube channel and effectively driving people to your eCommerce site:
Create multiple YouTube channels to address different topics, so you reach a broader audience base
- Take advantage of YouTube’s analytics to see what’s working and what’s not so you can adjust your video marketing strategy
- Customize your channel’s layout and don’t forget to add links to your website and social media platforms to boost engagement
- Add a custom subscribe button that grabs people’s attention and encourages them to subscribe to your channel
- Create and upload video content with mobile devices in mind, so you don’t alienate a large portion of potential customers
Video marketing isn’t going anywhere. It’s only going to become more central to people’s overall marketing strategies.
If you want in on this rising trend, and want more traffic coming to your eCommerce shop daily, create a YouTube channel and fill it with valuable content your target audience will love.
4. Improve Your Keyword Research
Another simple way to help drive traffic to your website is to focus on your keyword research and the content you create on your site.
If you use the wrong keywords in your content, you won’t rank in the right search results.
That means that no matter how killer your content is, how valuable people might find it, or how compelling it is for getting people to buy, your target audience will never see your site in their search results.
That’s where keyword research comes into play.
Of course, we can’t go over everything there is to know about keyword research in one blog post.
But there is a quick way for you to improve your keyword research to help your search rankings.
You can use the free online tool Ubersuggest to get alternative keywords to add to your content and product pages.
You’ll also see how other sites use those keywords and how well they rank in search results, so you can draw inspiration from their blogs to create more valuable content of your own.
When your site’s content is optimized for the search engines, you’ll see more high-quality traffic thanks to the higher search rankings.
And because you’ve used keywords that are relevant to your target audience, the chances of you securing a sale are higher.
5. Start a Blog
It can be tempting as an online shop owner to rely solely on things like inventory research and management, building a social media presence, and email campaigns to grow your business.
But those marketing strategies will only get you so far.
In addition to those strategies, you need to develop a way to get the word out that your eCommerce shop even exists — and publishing blog posts can do the trick.
Regularly publishing blog content is one of the most affordable and effective ways to drive traffic to your website.
In fact, well-written blog content has the potential to provide customers with insight about your industry and give them something of value that goes beyond your products.
You can use blogs in the following ways to drive traffic to your online store:
- Link to them in social media posts
- Create push notifications whenever new content goes live
- Add social share and follow buttons to expand your business reach
- Promote them in email campaigns and entice people to visit your site
- Include keywords related to your industry to rank better in search results
The only drawback is that blogging takes time.
Now, this doesn’t mean it’s not easy.
It just means you’ll have to free up some time to spend on content marketing for your blog to be effective.
If you want to launch an eCommerce business and feel that running an online shop and publishing consistent blog content will take too much time, there is a solution.
Rather than run an entire eCommerce shop on your own, start a dropshipping business instead using the reliable eCommerce platform Shopify.
When using Shopify, you can use a dropshipping management plugin like Oberlo to find trustworthy suppliers, discover top-selling products, and quickly add them to your online store.
With a tool like Oberlo, you can automate a lot of processes.
This way you don’t have to worry about things like inventory management, item storage, packaging, or shipping orders to customers.
As a result, the time you save can be redirected and spent on marketing your brand, driving traffic to your shop, and securing sales – starting with high-quality blog content.
Driving traffic to your website can be complicated and is a never-ending process. After all, the more traffic you get, the more you’re going to want.
However, there are quick and easy things you can do to increase your traffic numbers right now and at least get things started in the right direction for your eCommerce shop.
So, try making improvements to your site’s loading speed, branching out into different search engines, and even creating more keyword-rich content and watch the numbers in Google Analytics continue to climb.