SEO is as important in today’s online world as it was five years ago. With the introduction of AI, search engines are piling up low-quality content.

However, this is also the best time to shine in the content field and rank higher among your competitors. You can follow some rules that are tested to provide good results. Today, we are discussing 5 non-negotiable SEO rules to follow in 2024.

Understanding BERT Algorithm

BERT (Bidirectional Encoder Representations from Transformers) is the natural language used by Google. This helps Google to understand the meaning behind words, especially in long-form blogs.

If you are using slang, complex phrases or abbreviations, this language algorithm helps Google to understand it. Optimizing your content for BERT is not that complex. Here are some things you should follow:

  • Use human language and an easy conversational tone.
  • Avoid robotics and complex words.
  • Include subheadings, headings, bullet points and numbers to structure content.
  • Using schema markup is a good way to appear in search results. 
  • Avoid using the same word in your content.

Including High-Quality Backlinks

The most organic way to bring relevant blog traffic is to include high-quality backlinks. For this, it is important to be on good and friendly terms with other websites that are niche-specific and provide high-quality content.

You can offer them collaborations for guest posting or offer testimonials. This is a good way to establish high domain authority and satisfy your audience’s questions.

Optimized ALT-Text Images

ALT-Text is a way to describe text through keywords and descriptions. This helps search engines understand if the image is high-quality and relevant to your content. A website requires many high-quality images with the right size and resolution.

Users love engaging content, and images boost a website’s visual appearance. It is important to ensure that these images are free, non-generic, and appeal to your brand identity. 

Optimised Website for Google Discover

Slow websites that are not mobile optimized are not a very good SEO practice. Users can find your website on their mobile phone’s Chrome window, which recommends content based on their activity. This is a good way to tap into your audience and a new customer base. 

Hiring a Cape Town SEO agency is a good idea if you are very busy in your business and need expert guidance. These are exports in the content industry and will take care of changing trends and SEO optimization.

Following Google E-A-T Guidelines

Ranking without following Google E-A-T guidelines is almost a violation. Google took this step to avoid generic AI-written content that lacks relevance and value for readers.

Expertise, authority, and trustworthiness make your content high-quality and original. Use relevant long tail and LSI keywords to perform better with your readers and Google algorithms.

In conclusion, following SEO rules is a wonderful way to guarantee your SEO success. Remember to write for your readers and answer their pain points best. Staying relevant and authentic can bring you good rewards through visibility, higher conversion rates and consumer reviews. These are a few tested methods to assure online success in content marketing. Good luck!

Richard is an experienced tech journalist and blogger who is passionate about new and emerging technologies. He provides insightful and engaging content for Connection Cafe and is committed to staying up-to-date on the latest trends and developments.