If you are an online marketer, chances are you’ve heard people say, “Money is in the list”. But what does it mean? Well, in digital marketing, Email is arguably the most effective tool to launch campaigns and establish brand awareness. With its popularity and viral potential, it opens up a way to connect and interact with your prospects in a way few other marketing tools can. Even so, you will need a list of subscribers before you can start launching an email campaign. But, where can you get email addresses? Well, there are lots of ways to go by this and here are 5 to get you started.
Social Media Sites
Sounds obvious, right? However, people still use email addresses when opening social media accounts while some put them on their About and Bio page. Though most hide their contact details, it will not hurt to try and see how much data you can get from their profiles.
In some social media platforms like Facebook and LinkedIn, you can not only find their emails but also other contact information such as their phone numbers and the company’s email format which you can later use on Google’s advanced search to generate more emails. And this is not limited to these platforms, Instagram and Twitter consider emails as public information so they are likely to find them on your prospect’s accounts.
Even though many people hide their email addresses from their public profiles on Twitter, many share them on tweets. However, they are keen to disguise them from data mining bots by replacing the “@” symbol with a dot or words. To get these, use Twitter’s Advanced Search and search for words like “dot” and “at” to narrow down your search results. For more precise results, try using words like “contact”, “reach” or “email”.
Sometimes, social media platforms might not provide you with sufficient information. However, you add another twist to this technique. More specifically, ask your target audience to subscribe to a newsletter or entice them to send their email addresses so that they can get something for free. This can be a trial version of your product or service or even a newsletter. If they subscribe, you will be on your way to create a list of emailing addressees from people that are interested in your products. And most importantly, you will get their personal emails and this will enable you to create stronger connections with them. Moreover, asking for emails using this method will not annoy the recipients since the information was given voluntarily.
Search Engines Like Google
There is more to Google than just being a user-friendly search engine where you can get answers for whatever questions you have. With Google’s advanced search, you can customize your queries using a simple syntax to generate precise search results. By leveraging this feature, it is possible to generate a list of email addresses that you can use to launch your marketing campaigns. All you have to do is enter quotations at the beginning and end of a domain name then add the name of your target. E.g. “domainname.com” John Doe.
3rd Party Email Lookup Tools
It can be a hassle using normal search engines since most will produce little or irrelevant information. If you would rather use something more advanced and sophisticated, there are 3rd party People-Search Tools online. Ever heard of them? Well, they are search engines just like Google but with a hunch. I mean, they are precisely designed to find people’s contact information and other details online be it their name, phone number, email address or public records.
Out of the many we have tested and tried, Nuwber arguably stands as one of the most convenient and efficient ways to search email addresses. It lets you find contact information without requiring you to have any prior knowledge of your target audience. Just type the name in the search bar and see which results the search will generate for you.
Another tool you can make use of is NinjaOutreach which helps online marketers get contact information. With this tool, you have the rare privilege to search through millions of influencer insights and generate email addresses from people who are truly interested in your brands.
Research has established that email marketing is the best and most efficient way to launch brand awareness, communicate, and interact with your customers and prospects. With it, you can regularly engage and entice them to become paying customers and brand ambassadors. With these tips and techniques, you should be able to create a list with no time. However, the most important thing is knowing how to use the emails you will get. I mean, having a few cards up your sleeve will help you get contact information but what really matters is how efficiently you use that information to achieve your business’s needs.