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Home Biz Tech

3 Ways Your Brand Can Use Facebook Live

Michael by Michael
February 10, 2017
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With the introduction of Facebook Live, Mark Zuckerberg has revolutionized broadcasting. Anyone in the world–big or small–can create content on the fly and talk directly to a live audience. All you need is a strong internet connection, some creativity, and you’re good to go.

Facebook Live was launched less than a year ago in April 2016. Since then, it has opened the door for brands, Internet celebrities, news networks, sports television, and even ordinary people to interact with friends and followers in real-time. Facebook Live has enabled personalities from the Kardashians to Barack Obama to share important announcements and updates; it has also given brands and corporations the ability to stream events and showcase their products to an active audience.

As a tool for interaction, Facebook Live is extremely powerful. You can monitor people’s response to your broadcast through their comments and Facebook reactions (emojis that describe how people feel about a certain post). In a world of snackable content, Facebook Live is an opportunity to hold attention if you know how to engage your audience in the right ways. If you’re unsure how to get started, Sherwood Integrated Solutions can give you some digital marketing tips on how your brand can utilize Facebook Live.

Here are 3 ways your brand can use Facebook Live:

1. Give An Inside Scoop Of Your Brand/Business

If people could get an inside look at your brand, what would you show them?

Facebook Live allows you to get creative with the way you project your brand. You could entertain your audience with a funny video, give them an idea of your brand’s philosophy by interviewing executives, showcase your company’s culture, or simply give them a tour of your office. There are so many ways to make a broadcast interesting for your audience. If properly done, it can also serve as an avenue for strengthening your following and building a community among your followers.

Jason Carr, a former news anchor for FOX 2 in Detroit, took Facebook Live viewers on a ride to his new gig at WDIV-TV, Local 4 New. Viewers watch as Carr — who is broadcasting live from the back of a Cadillac — takes a trip to the office, offering a behind the scenes look at his first appearance on the new job. It’s a mix of anxiety, anticipation, new job announcements and an awesome “behind the scenes” appearance on Facebook Live.

2. Promote An Event Or Product

What better way to announce an upcoming event or a new product than in person?

Announcing your event via Facebook Live is an intimate way to let your audience know something big is about to happen. Not only does it allow you to get personal, it also gives you the opportunity to clarify details and address inquiries. Moreover, it gives your followers the opportunity to interact personally with your brand AND amongst themselves.In 2016, Tough Mudder took to Facebook Live to broadcast their Merrell Michigan Training Event with Coach T. Mud, a.k.a. Kyle Railton. The Live event served as a great use case for how to keep your community engaged — even when they can’t make it to your event

Promoting an event or product via Facebook Live feels almost like a personal invitation from you. Bonus points: it also allows you to do a live demo.

3. Go Through FAQs And Comments

It’s almost impossible to address all questions and comments in person. Fortunately, Facebook Live provides the next best thing. It allows you to communicate with your audience face-to-face and it gives them a window to clarify certain things about your brand. Not only that, it’s much faster than going through inquiries one by one.

Interesting enough, you can also ask the audience questions. The brand Benefit hosts a series called “Tipsy Tricks” every Thursday at 4:15 P.M.One of the things they do really well is ask questions of the audience to inform how the live show will play out. For example, around four minutes in, the host polls the audience to determine which product they’d like to see them use in the makeup look they’re creating. Instantly, the viewers are more engaged because they’re directing show: All you have to do is sit back and respond.

Still don’t feel confident with Facebook Live? Visit SherwoodIS.com for advice on how to incorporate Facebook Live to your digital marketing strategy.

Michael

Michael

Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. He is also a contributor to The Huffington Post, FastCompany and Business Insider as well as and podcaster, hosting the iTunes Top 10 New & Noteworthy Podcast You University.

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What are DDoS Attacks and Best Practices to Avoid Them? DDoS attacks are no less than a nightmare for businesses and individuals, relying heavily on their website to generate business and leads. Falling a victim of a successful DDoS attack can cause huge damage, as much as $100,000 for every hour. Not only the businesses suffer loss in terms of cost but also result in brand degradation and loss of customers. What are DDoS attacks and how to prevent them will be discussed in this post? First, let us have a look at what are DDoS attacks. What are DDoS Attacks? DDoS is the short form of Distributed Denial of Service. It is a form of Cyber Attack that is intended to make a machine or network resource inaccessible to its intended users by permanently or temporarily disrupting the services of a host connected to the internet. Another form of DDoS attack in which a group of servers is bombarded with requests to be processed by infected machines. Scripts running on infected machines that are part of botnet generate the requests, causing to exhaust the victim’s server resources like memory or CPU. After having a brief overview of DDoS attacks, here are some ways to avoid it. Let’s have an overview. Opt for Higher Bandwidth In order to prevent DDoS attacks, the first step is to looking forward to your infrastructure. “DDoS resistant” is to make sure that you have adequate bandwidth to handle massive traffic inflow caused by malicious activities. DDoS attacks normally take place due to the high volume of traffic. By opting for higher bandwidth offered by “Mediacom Internet” to handle sudden traffic overflow, can prove to be helpful. Although, the solution is quite expensive, as higher bandwidth will go unused in most of the cases. DDoS attacks have gone complex and large with the passage of time; no volume of bandwidth will be able to prevent attacks beyond one Tbps without DDoS mitigation processes. However, higher bandwidth can provide some sort of protection to the impact of the attack, allowing you to get extra time to overcome the attack. Control and Obstruct Malicious Traffic When you know the DDoS attack is underway, there are plenty of ways to guard their infrastructure. To stop DDoS attacks, you need to halt malicious packets from scattering to servers by “null routing traffic”. It will help drop and redirect requests swamping in under the way of a botnet. In addition, DDoS optimized firewalls can recognize partial connections and filter them from the system on reaching certain limits. Routers can also be set to limit and prevent the servers from being overcrowded. In some cases, the traffic is redirected to a “Scrubber” that filters appropriate requests from malicious ones. Integrate ISP Idleness Depending on a sole ISP can be susceptible to DDoS attacks because any outbreak that disturbs the provider’s system will surely experience stoppage for linked systems. Besides, when a DDoS attack is deployed on a single ISP connection, there are plenty of resolutions that do not include detaching and waiting until the outbreak is dismantled. For instance, ISP redundancy offered by Internet Service Provider can help enterprises to form redundant networks that permit them to shift between different providers in case of DDoS attack occurs. Leverage a DDoS Protection Appliance The majority of security vendors including Cisco and Fortinet offer appliances that act as a defender of network firewalls to prevent DDoS attacks before they can disrupt the system. The appliances use various techniques such as blocking abnormal traffic, carrying out traffic behavioral baselining and blocking traffic centered on known attack signatures. The major drawback of adopting this approach to prevent DDoS attacks is that appliances are limited to the amount of traffic they can handle. However, high-end appliances are capable enough to monitor traffic coming in at a rate of up to 80Gbps. Conclusion In the coming years, we are going to see more devices being linked to networks each year. DDoS attacks should not be taken lightly as it is a constant threat for organizations working in different industries. Timely actions and responding appropriately can help organizations from DDoS attacks in order to avoid a huge financial upset. If you have not taken the steps, make sure to do now before it’s too late
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