Are sports apps an excellent investment option for you?
Let’s begin with an interesting fact. The North American sports market size keeps growing every year and is projected to keep growing every year. What’s more, its worth was calculated to be 76.05 billion dollars last year. Furthermore, the Dallas Cowboys sports team’s brand value ranked the most expensive in 2018 accounted for 4.8 billion dollars.
As you might have already guessed, these statistics and insights mean people have always been interested in sports. Hence, you can quickly expect high profits by investing in sports apps, provided you have a proper business strategy, planning, and management.
So, why not enter the market with this innovative approach—developing your own custom mobile app and launching it for the mass market?
Reasons A Mobile App Might Be Great For Your Sports Brand?
#1 –Improves the User Experience Through Fan Engagement
Currently, people want almost anything and everything right at their fingertips, regardless of where they are. This makes mobile content, particularly streaming news, crucial for business growth. Take a look at these statistics, and you will find why a sports team app can be highly beneficial for your business.
Currently, over 90 percent of mobile internet time is spent on apps, and mobile internet usage as a whole accounts for 52 percent of web page views around the world.
Thanks to the internet, fans can now easily access news, find a team, club merchandise, and match highlights on your website, and more. However, it isn’t a hundred percent sure that your fans will always find your offerings. For instance, when you type in ‘team news for Tampa Bay Buccaneers’ on Google, you will find that numerous links exist on the internet, and you will have to surf through all these websites before you reach the native one.
The internet, paired with the right SEO practices and optimized content, has made accessing things easy, helping people find answers to all their questions immediately and offering the right amount of exposure a fan requires without even having to enter your website. But, while your fans can indulge in their favorite events by reading an article on a website, the harsh truth is that you don’t profit from it.
Technology has improved the media landscape, and the traditional right holders are struggling to catch up. For example, just look at the NFL’s recent partnership with Snapchat to increase the number of highlights on the social media platform. Though a greater level of accessibility comes with this deal for NFL fans, it fails to satisfy the NFL fans’ cravings for a unique and optimal experience. The ideal app for sports teamwork by unifying all communication channels, thereby delivering a wholesome experience to their avid enthusiasts.
#2 – Paves the Way to a Memorable Digital Experience
The fundamental principle that drives the sports industry forward is the ability to offer a truly exhilarating and unforgettable experience. Regardless of whether your fans are catching their favorite game in the arena, at home, or while commuting, sports are engraved into their hearts. So, in order to tap into this demographic, you should deliver the most satisfactory digital experience, that too in real-time. Currently, fans live for meaningful content on their favorite sports and teams. Therefore, creating a solid social media presence is essential for every sports brand. Nevertheless, bagging a million likes won’t give you a lot of insights about your fans. And this is where a sports mobile app comes in.
Often, we found that some if not most of the best sports betting apps will enable you to collect user behavior data and use the insights gained to alter and customize the experience for your most enthusiastic fans.
#3 – Enhance Fan Engagement-Wherever They Are
Perhaps, the greatest challenge associated with the sports industry lies in connecting with your fans from across the globe. For example, the famous Manchester United F.C is known to have more than a billion fans and followers. However, they don’t come from just a single country or even a city.
The pandemic has made it quite challenging for a lot of sports enthusiasts to watch their favorite game in-person or even live on TV. Nevertheless, with a sports mobile app, they can gather together with their fellow game enthusiasts under a single roof.
In the present world, unique content soon becomes the news of yesterday. Fans typically scroll past such content on social media. One way to address this issue is by using a sports app to digitize sports events and content. This way, you can offer the highlight on the most discussed topic available at a time that fits your fans the best. So, you get to address all these issues under a single roof.