Since early 2008, Magento has proven to be a popular open-source ecommerce platform for businesses, offering an alternative to the likes of WordPress (plus WooCommerce) and Shopify. Yet with the release of Magento 2 in 2015, it shook up the ecommerce website building world. Supplying an optimized and much-improved version of the original Magento, this second instalment is growing in status as the go-to option for creating an online store. Plus with the fact that security updates for Magento 1 will cease by the end of 2018, even the most staunch supporters of the original will be switching allegiance to its bigger brother in due time.
So if you are searching for an ecommerce platform for your business or if you’re going to upgrade, read on for the large benefits that are supplied by this new Magento 2 system.
A boost to performance levels
On average, it has been reported that Magento 2 will perform 20% faster than its predecessor. Not only does a faster website mean that potential customers won’t leave due to being faced with an unresponsive page (even a one-two second delay could be costly), but it will also encourage them to stick around and have a greater trust in your company. Plus it also helps when getting ranked for SEO purposes, as Google prefers a site that performs in an efficient and timely manner.
In relation to this performance increase, Magento 2 has also begun to do full-page caching. This means that a page will load much faster in general, because a cached page will boot up in approximately 1-2 seconds as opposed to 5-10 seconds for those that are of the non-caching variety. Furthermore, it also handles expansive catalog pages better without any noticeable slowdown, which makes it an attractive proposition if your business sells a large quantity of items.
A streamlined checkout process
If there is one thing you want with an ecommerce website, it is the ability to make it easy for customers to purchase their intended goods. Well, when compared to the old system – which wasn’t a slouch by any means – the Magento 2 checkout process has been massively improved overall. In fact, the streamlined nature of the process makes it much quicker for customers to go from their cart to the completed order page.
In addition, the checkout process is highly customizable to the point where you can remove unnecessary steps. You know, the type of steps that might give potential customers an opening to second-guess their intended purchase and abandon their cart (which happens more often than you’d think).
With regards to the checkout process, another useful built-in feature is that is providescustomers with the option to save their information and create an account. With this saved info, they are then able to make one-click purchases – the type of thing that will not only get those sales over the line faster but also encourage repeat consumers.
Optimized for mobile
As more and more customers make purchases via their tablets and smartphones, it makes sense that Magento would optimize their new platform for mobile. After all, it has been estimated that close to 75% of adults in the US will use a smartphone in 2017.
For instance, Magento 2 supplies new, SEO-friendly and responsive themes. These themes not only give a big boost to the appearance of a Magento website on mobile, but extra functions such as the aforementioned easier checkout process and integrated video also give it extra functionality – and thus, providing a better chance of converting visitors into buying customers.
The benefit of being mobile-optimized is not just for the consumers benefit, either. The admin panel, for example, is touch-screen friendly, which makes it simple to edit and manage your store whenever needed – no matter where you are located or what device you are using.
Easy to integrate extensions
While the system out of the box has the functionality needed to create a beneficial ecommerce business, Magento 2 supports various extensions that will help boost the overall quality of your store. One of these extensions that can be integrated is PayPal, which is convenient due to the popularity of this payment gateway. So instead of having to manually try and install PayPal, Magento 2 has made it much easier to place onto your ecommerce shop.
For another example, Magento 2 integration with NetSuite lets you enhance the overall back office operations of your business. With NetSuite in place, you can provide accurate product availability stats, real-time statuses on orders, timely order fulfillment, and so on.
Simply put, Magento 2 is a fine piece of kit from the start. Yet there are bits and pieces that can be added that will enhance the experience for both you and the customer.
User-friendly admin interface
As it has been designed with the idea of reducing the time needed to use, the new user-friendly nature of the admin interface has made using Magento 2 a lot easier – whether you are an experienced user of the old system or are a newcomer to Magento. Obviously, this is also a big advantage if you are needing to teach an entire team to use the platform.
Thisis reflected in the new drag-and-drop layout option for editing via the admin interface. So instead of needing an extensive background in coding to create an appealing site, all you have to do is drop in a few elements to produce a contemporary webstore. As well as being able to develop something of real quality, it will also take a fraction of the time when compared to going the traditional web design route.
The admin panel has also been given a beneficial overhaul by Magento. You are able to modify the admin panel so that it displays whatever important business info you want presented – which obviously helps with accessibility speed and productivity levels. Also, creating and uploading product descriptions in the admin panel is a more straightforward affair this time around.